Special Interest Social-Powered Mobile

The Special Interest Social-Powered Mobile program is available to partners at a minimum investment level of $10,000. Outdoor NC Alliance and Certified Retirement Community partners can receive a special discounted rate of $9,500.

This opportunity leverages an artificially intelligent ad platform that targets people in real-time based on social media cues – what they’re posting, sharing, and engaging with as well as where they go or have been in the physical world – to serve hyper- relevant and timely advertising across mobile. Through a patented text analysis, image recognition, video processing and a location intelligence engine, this mobile ad platform is capable of understanding and analyzing intent and feelings just like humans.

Various audience segments have been curated to appeal to varying partner goals and their desired target consumers: Travel, Food & Culture, Outdoor Adventure, and Sports Enthusiasts. By tapping into this unique social audience data and activating across mobile display and / or mobile video, partners will be able to seamlessly connect social intelligence to digital efforts.  

  • Targeted mobile display and/or mobile video exposure powered by real-time social media intelligence

  • Six (6) niche audiences available for activation, including a Retire option

  • Media curated, executed and managed by Visit NC’s agency media team

  • Complete and detailed reporting of key performance indicators

  • Avoid multiple vendor buys and associated campaign minimums