Program Benefits

Tour Operator and Travel Agent Relations

Engage in marketing activities with Tour Operators and Travel Agents through Sales Missions, FAM tours, sales calls and tradeshows in key markets.


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Travel trade exposure through eNewsletters.

Marketing Partnerships

Develop and continue marketing partnerships with tour operators key to sending visitors to NC. Working to grow programs over multiple years to sustain growth in the market.

Public Relations

Public relations efforts support and enhance goals and objectives across all programs and initiatives.

  • Proactive media relations
  • Media missions
  • Journalist FAM tours and briefings
  • Influencer relations

Tradeshows and Conventions

Continued participation in Travel South Showcase and ABA to insure NC stays in front of all tour operators and grow with new outlets.

Sales Missions

Host annual sales missions to key markets calling on tour operators. Partners welcome.

Familiarization Tours

Host tour operator fam tours to increase awareness of all NC regions.