Program Benefits

Tour Operator and Travel Agent Relations

Engage in marketing activities with Tour Operators and Travel Agents through Sales Missions, FAM tours, sales calls and tradeshows in key markets.


Updated group page on


Travel trade exposure through eNewsletters.

Marketing Partnerships

Develop and continue marketing partnerships with tour operators key to sending visitors to NC. Working to grow programs over multiple years to sustain growth in the market.

Tradeshows and Conventions

Continued participation in Southeast Tourism Society Domestic Showcase and American Bus Association to insure NC stays in front of all tour operators and grow with new outlets.

Sales Missions

Host sales missions to key markets calling on tour operators. Partners welcome.

Familiarization Tours

Host tour operator fam tours to increase awareness of all NC regions.