Tour Operator and Travel Agent Relations
Engage in marketing activities with Tour Operators and Travel Agents through Sales Missions, fam tours, sales calls and tradeshows in key markets.
Updated group page on VisitNC.com.
Travel trade exposure through enewsletters.
Develop and continue marketing partnerships with tour operators key to sending visitors to NC. Working to grow programs over multiple years to sustain growth in the market.
Public relations efforts support and enhance goals and objectives across all programs and initiatives.
- Proactive media relations
- Media missions
- Journalist FAM tours and briefings
- Influencer relations
Tradeshows and Conventions
Continued participation in Travel South Showcase and ABA to insure NC stays in front of all tour operators and grow with new outlets.
Host annual sales missions to key markets calling on tour operators. Partners welcome.
Host tour operator fam tours to increase awareness of all NC regions.