Print Media

The print campaign focuses on iconic, unique North Carolina destinations and how the beauty within them has found itself held here.

The print media buy focuses on core geographic target states in the eastern U.S. Considerations for inclusion in the plan include alignment with brand strategy and target audience, as well as opportunities for partner co-op placements, bonus circulation and added value.

2016-17 schedule includes 47 total pages across 22 national and local publications:

  • Coastal Living
  • Family Fun
  • Garden & Gun
  • Woman’s Day
  • Good Housekeeping
  • Country Living
  • Outside Magazine
  • Southern Living Magazine
  • Our State Magazine
  • Atlanta Magazine
  • Blue Ridge Country Magazine
  • Washington Post Magazine
  • Richmond Magazine
  • Charlotte Magazine
  • Cleveland Magazine
  • Columbia Metropolitan
  • Jacksonville Magazine
  • Midtown Magazine - Raleigh
  • Nashville Lifestyles
  • South Carolina Living
  • ideal-LIVING
  • Recreation News

Print campaign effectiveness is measured through methods including:

  • Advertising awareness and ROI as measured in Longwoods International studies
  • Partner investment in print co-op programs

An RFP for the upcoming fiscal year is distributed each fall to interested publications.

Contact advertising@visitnc.com with media kits and contact information to be included in the RFP process.

Print Media