Print Media

The print campaign focuses on iconic, unique North Carolina destinations and how the beauty within them has found itself held here.

The print media buy focuses on core geographic target states in the eastern U.S. Considerations for inclusion in the plan include alignment with brand strategy and target audience, as well as opportunities for partner co-op placements, bonus circulation and added value.

2017-18 schedule includes 45 total pages across 27 national and local publications:

  • Coastal Living
  • Family Fun
  • Garden & Gun
  • Woman’s Day
  • Good Housekeeping
  • Country Living
  • Outside Magazine
  • Southern Living Magazine
  • Atlanta Magazine
  • Our State Magazine
  • Philadelphia Magazine
  • Washington Post Magazine
  • Richmond Magazine
  • The Roanoker Magazine
  • Pittsburgh Magazine
  • Cleveland Magazine
  • Columbus Monthly
  • Nashville Lifestyles
  • Blue Ridge Country Magazine
  • Columbia Metropolitan
  • South Carolina Living
  • The Town Magazine - Greenville
  • Jacksonville Magazine
  • Charlotte Magazine
  • Walter Magazine - Raleigh
  • Orlando Magazine
  • Tampa Magazine
  • Where to Retire
  • New Jersey Monthly
  • ideal-LIVING

Print campaign effectiveness is measured through methods including:

  • Advertising awareness and ROI as measured in Longwoods International studies
  • Partner investment in print co-op programs

An RFP for the upcoming fiscal year is distributed each fall to interested publications.

Contact with media kits and contact information to be included in the RFP process.

Print Media