The print campaign focuses on iconic, unique North Carolina destinations and how the beauty within them has found itself held here.
The print media buy focuses on core geographic target states in the eastern U.S. Considerations for inclusion in the plan include alignment with brand strategy and target audience, as well as opportunities for partner co-op placements, bonus circulation and added value.
Print campaign effectiveness is measured through methods including:
- Advertising awareness and ROI as measured in Longwoods International studies
- Partner investment in print co-op programs
An RFP for the upcoming fiscal year is distributed each fall to interested publications.
Contact firstname.lastname@example.org with media kits and contact information to be included in the RFP process.