Print Media
The print media buy focuses on core geographic target regions, states and DMAs in the eastern U.S. Considerations for inclusion in the plan include alignment with brand strategy and target audience, as well as opportunities for partner co-op placements, bonus circulation and added value.
Print campaign effectiveness is measured through methods including:
- Partner investment in print co-op programs
- Audited reach and circulation reports of publishers
More details on the current print schedule can be found in the Visit NC Partner Programs brochure.
An RFP for the upcoming fiscal year is distributed each fall to interested publications.
Contact nmaggio@luquire.com with media kits and contact information to be included in the RFP process.