Group Travel

The travel trade program implements marketing strategies that target travelers through third-party sellers and travel industry trade suppliers.


  1. Increase awareness of North Carolina as an inspiring, desirable visitor destination.
  2. Drive and grow group travel interest in North Carolina destinations for more frequent, higher spending, longer trips.
  3. Enhance engagement with the travel trade through digital and social channels.

Brand Platform

Promise:  Inspiring More
Positioning:  With vast, pristine beaches, relaxing mountains, vibrant cities, amazing culture and hundreds of fun-filled excursions, North Carolina is the state that inspires its visitors to see, experience, engage and connect more.
Personality:  Adventurous. Inviting. Moving.

Target Audience

This target audience includes: Tour Operators, Receptive Operators, Travel Agents, as well as Meeting and Convention Planners.

Group travel leaders are looking for assistance in booking travel and contracting with lodging and attractions in our state.


  • Many packages cross state lines and require partnerships with other state marketing organizations
  • Visit NC does not control contracting, but can assist with the process