Group Travel
The travel trade program implements marketing strategies that target travelers through third-party sellers and travel industry trade suppliers.
Objectives
- Increase awareness of North Carolina as an inspiring, desirable visitor destination.
- Drive and grow group travel interest in North Carolina destinations for more frequent, higher spending, longer trips.
- Enhance engagement with the travel trade through digital and social channels.
Target Audience
Profile:
This target audience includes: Tour Operators, Receptive Operators, Travel Agents, as well as Meeting and Convention Planners.
Insight:
Group travel leaders are looking for assistance in booking travel and contracting with lodging and attractions in our state.
Considerations:
- Many packages cross state lines and require partnerships with other state marketing organizations
- Visit NC does not control contracting, but can assist with the process