Public Relations

Public relations efforts promote North Carolina as a premier travel destination through implementation of a consistent, targeted, proactive, cost-effective media campaign that integrates, supports and enhances goals and objectives across all Visit North Carolina programs and initiatives.

  • Ongoing proactive media relations
  • Online media center at
  • Media missions
  • Journalist FAM tours and briefings
  • Influencer relations

For more information about the public relations program, visit