Film

Film NC’s program creates job opportunities for North Carolinians by recruiting productions, motion picture studios, film, television and commercial professionals to North Carolina, and collaborates with the regional film commissions to promote and encourage filmmaking across the state.

Messaging to film producers focuses on North Carolina’s natural scenic beauty, highly-regarded local crew and infrastructure, and the financial incentives offered through the state legislature.

Film NC’s success in recruiting productions also enhances film tourism opportunities and helps grow visitor spending across the state.

Objectives

  1. Recruit productions to film in the state, thereby creating economic development and job opportunities on both the state and local levels.
  2. Raise awareness within the industry of the state’s natural, financial and human assets.
  3. Support the existing film industry in North Carolina through awareness, recruitment and partnership.
  4. Drive and grow film tourism interest in North Carolina and enhance engagement with film tourism.

Brand Platform

Promise:  Inspiring More
Positioning:  North Carolina’s natural scenic beauty, renowned local crew and infrastructure, and financial incentives allow film productions to create and achieve more.
Personality:  Versatile. Skilled. Accommodating. Honest.
Tagline:  Nothing Compares.

Target Audience

Profile:
Incentive based audience, typically feature films and television series with less than $50 million budget, often scripted, single camera productions.

Insight:
As a Film and TV producer, I need to make the best product possible for the lowest cost of doing business.