Visit North Carolina works to capitalize on hosting sports events in the state by focusing its resources on developing relationships with sports events rights holders. Through partnership with the North Carolina Sports Association and N.C. Amateur Sports, North Carolina works as a team to promote the state’s assets under the tag of SportsNC.


  1. Increase awareness of North Carolina as an inspiring, desirable destination for hosting sports events.
  2. Drive and grow sports event rights holder interest in North Carolina destinations for more frequent, higher spending and larger events.
  3. Enhance engagement with travelers through digital and social channels.

Target Audience

Sports event rights holders can be individuals or organizations who hold national or regional events. They can be part of a special tour or an exhibition. Event owners include the National Collegiate Athletic Association (NCAA), Amateur Athletic Union (AAU), National Association of Intercollegiate Athletics (NAIA), United States Specialty Sports Association (USSSA), National Softball Association, and hundreds of others.