Digital Media

Digital advertising is designed to reach and meet prospective travelers at their current mindset in decision making. Digital advertising allows us to reach highly qualified target audiences and geographies, deployed seasonally for brand co-op. These programs intend to:

  • Increase exposure via reach and generate awareness of the overall Visit NC brand
  • Drive cost-efficient and qualified traffic to and Visit NC owned and organic channels
  • Work in concert to create unique and varied touchpoints with prospective travelers to deepen interest in North Carolina’s stories
  • Generate downstream traffic from Visit North Carolina to North Carolina partners

Focus continues to be capitalizing on tactics that are in line with media consumption behaviors and new technologies including:

  • Ever-changing targeting and reporting capabilities
  • Sponsored content
  • The increase in audio and video consumption
  • Balance of awareness drivers with audience engagement tools

To submit a media kit, contact

Digital media campaign effectiveness is measured through various methods, including:

  • Advertising awareness and ROI as measured by SMARI
  • Arrivalist data measuring arrival lift
  • Partner investment in digital co-op programs
  • Media efficiency as measured by cost per aware household, via SMARI