Digital Media

Digital advertising is designed to support VisitNC.com and maximize continuous campaign optimization, including brand and co-op programs on a seasonal basis shaped around:

  • Increasing exposure and awareness of the overall Visit NC brand
  • Driving cost-efficient and qualified traffic to VisitNC.com
  • Generating downstream traffic from VisitNC.com to North Carolina partner sites
  • Continuing to monitor secondary VisitNC.com actions

Considerations for 2018-19 and beyond focus on capitalizing on trends and new technologies in digital media within the Visit North Carolina strategic framework, including:

  • Targeting and reporting capabilities
  • Sponsored content
  • Mobile ads
  • Balance of awareness drivers with audience engagement tools

To submit a media kit and contact information for the RFI, contact advertising@visitnc.com.

Digital media campaign effectiveness is measured through various methods, including:

  • Advertising awareness and ROI as measured in Longwoods International studies
  • Arrivalist data measuring arrivals per thousand views of website content
  • Partner investment in digital co-op programs
  • Impression delivery
  • Click-through rates
  • Cost-per-activity based on downstream traffic