Digital Media
Digital advertising is designed to support VisitNC.com and maximize continuous campaign optimization, including brand and co-op programs on a seasonal basis shaped around:
- Increasing exposure and awareness of the overall Visit NC brand
- Driving cost-efficient and qualified traffic to VisitNC.com
- Generating downstream traffic from VisitNC.com to North Carolina partner sites
- Continuing to monitor secondary VisitNC.com actions
Focus continues to be capitalizing on trends and new technologies in digital media within the Visit North Carolina strategic framework, including:
- Targeting and reporting capabilities
- Sponsored content
- Mobile ads
- Balance of awareness drivers with audience engagement tools
To submit a media kit and contact information for the RFI, contact advertising@visitnc.com.
Digital media campaign effectiveness is measured through various methods, including:
- Advertising awareness and ROI as measured in Longwoods International studies
- Arrivalist data measuring arrivals per thousand views of website content
- Partner investment in digital co-op programs
- Impression delivery
- Click-through rates
- Cost-per-activity based on downstream traffic