Visitor Profile Studies

Domestic and International Traveler Reports are produced to provide demographic profiles and volume analyses on the North Carolina traveler. Information includes: trip volume, purpose of trip, mode of travel, travel party characteristics, length of stay, accommodations, activities, spending, and demographics. Data collected are weighted to match US Census variables, market size, age of household head, household income, and household size. The most current statewide and regional visitor profile reports are offered below.

Visit NC also produces reports outlining the importance of the international traveler to North Carolina. This data represents conservative estimates by Visit NC based on assumptions derived from government data, market penetration data and aggregate Visa usage data provided by VisaVue Travel for the calendar year.