Visitor Profile Studies
Domestic Visitor Reports are produced to provide demographic profiles and volume analyses on the North Carolina domestic traveler. Information includes: trip volume, purpose of trip, mode of travel, travel party characteristics, length of stay, accommodations, activities, spending and demographics. Data collected are weighted to match U.S. Census variables, market size, age of household head, household income, and household size. The most current statewide and regional visitor profile reports are offered below.
The source of the domestic visitor profile data for North Carolina is TravelTrakAmerica, a comprehensive syndicated tracking survey.
To use this information in a press release or reference it, the official name of the study is “The North Carolina Visitor Profile" and the credit line should read: “This study was prepared by Visit North Carolina with proprietary data sourced from TravelTrakAmerica."
Visit NC also makes available data that highlights the importance of the North Carolina international traveler to North Carolina. Below is the North Carolina Canadian Visitor Profile, describing overnight, air and land visitors from the state’s top international market. The source for the Canadian data is XBorder Research Group.
To use this information in a press release or reference it, the official name of the study is “North Carolina XBorder Canada” and the credit line should read: “This study was prepared for Visit North Carolina by XBorder Research Group.”
Overseas visitor volume and spending can be found on the Fast Facts page. The source for international volume and spending data is Tourism Economics.