In-State Partnerships

Visit North Carolina balances its emphasis on attracting out-of-state visitors with promotional efforts in state resulting from ongoing partnerships with the North Carolina Association of Broadcasters, the North Carolina Press Foundation, UNC-TV and Amtrak. Collectively, these efforts generate approximately $4 million in exposure annually for the North Carolina brand and VisitNC.com in print, newspaper, outdoor, television, radio and online. The partnership with UNC-TV includes underwriting of the highly rated weekly show “North Carolina Weekend” that promotes VisitNC.com while showcasing iconic and often undiscovered places, people, attractions and stories across the state.