Marketing Studies

Visit North Carolina invests in a variety of marketing research designed to help the organization evaluate and implement marketing, advertising and digital strategies. Research found below has been commissioned by Visit NC and is available for partner use.

Marketing Research
• 2021 Get Back to a Better Place ROI Study Results
Pandemic Related Research
• North Carolina Resident COVID-19 Sentiment
• North Carolina Resident COVID-19 Sentiment - Wave 2
• North Carolina Resident COVID-19 Sentiment - Wave 3
• North Carolina Resident COVID-19 Sentiment - Wave 4