Marketing Studies

Visit North Carolina invests in a variety of marketing opportunities to help promote travel and tourism across the state. The state advertising program strives to impact North Carolina's brand awareness and intent to travel in our key markets of origin. Research on the effectiveness of Visit North Carolina’s marketing and advertising and digital strategies helps the organization implement and evaluate these strategies.

2015 International Marketing Reports

2015 Canadian Tourism Marketing Report
2015 Germany Tourism Marketing Report
2015 UK & Ireland Tourism Marketing Report

2014 Marketing Reports

2014 North Carolina Image & Advertising Accountability Research