Visit North Carolina is proud to partner with NC state agencies to combine efforts and resources with the ultimate goal of driving visitation to and within the state. Visit NC collaborates with the Department of Natural and Cultural Resources, the Department of Environmental Quality, the Department of Agriculture and others as opportunities arise to promote state-owned tourism sites as part of the domestic travel campaign.
These partnerships provide knowledge for state agencies to help leverage partnership and opportunities to reach greater visitation. Success is measured by state agency participation and engagement, investment in co-op programs, and overall awareness of state assets as they relate to North Carolina tourism.
Focused efforts in 2016-17 include a Visit North Carolina campaign celebrating and promoting travel to State and National Parks as they celebrate their centennial years in 2016.