Public relations efforts on behalf of Visit North Carolina as the state tourism office support and enhance the program goals and objectives. They give a voice to marketing efforts and raise awareness of the economic and social impact of a strong, effective tourism program. PR efforts lead to partner and stakeholder recognition of strategy and activity, leading to more participation and engagement.
Public relations efforts over the course of the year include:
- Release and media relations around visitor spending, lodging and economic impact research
- Releases and media relations for any notable awards or recognition of Visit North Carolina’s marketing efforts
- Media relations around relevant research findings and targeted campaigns to show effectiveness of the program
- Maintain and leverage media.visitnc.com as a valuable resource for working media.