Mission, Objectives & Strategies
The mission of Visit North Carolina is to unify and lead the state in positioning North Carolina as a preferred destination for travelers and film production and in maximizing economic vitality statewide.
Objectives & Measures of Success
Visit North Carolina’s core objectives are to:
- Increase awareness of North Carolina as an inspiring, desirable visitor destination.
- Drive and grow traveler interest in North Carolina destinations for more frequent, higher spending, longer trips.
Success is measured by three key factors:
- Traveler inquiries
- Visitor spending
- Partner engagement
Why Tourism: The Benefits of Tourism for North Carolina’s Economic Vitality from NC Tourism on Vimeo.
The Visit North Carolina team will advance its mission through the following strategies:
- Engage with travelers on an emotional, authentic level to connect with their motivations and aspirations.
- Showcase North Carolina’s unique and diverse stories, places and experiences through the deeper connections and inspiration found within them.
- Collaborate with industry partners to maximize the impact of marketing investments for attracting out-of-state visitors.
- Utilize insights from research and analytics as the foundation for decision making and program optimizations.
- Prioritize opportunities based on alignment with target audiences and measures of success.