International Program

Tour Operator and Travel Agent Relations

Both in-country and Visit NC staff engage in marketing activities with Tour Operators and Travel Agents through Sales Missions, fam tours, sales calls and tradeshows in key markets: Canada, United Kingdom, German speaking Europe, France, Italy, Benelux and China.

International Websites

Microsites in five languages / nationalities with content connecting users to VisitNC.com family of sites:

  • UK English (uk.visitnc.com)
  • German (de.visitnc.com)
  • Chinese (zh.visitnc.com)
  • French Canadian (qc.visitnc.com)
  • Mexico (mx.visitnc.com)

BRAND USA

Participate in the most effective Brand USA co-operative programs.

eNewsletters and Social Media

Both consumer and travel trade exposure through eNewsletters and social media depending on the market.

  • UK & German Speaking Europe: eNewsletters to travel trade
  • Facebook for consumers

Marketing Partnerships

Develop and continue marketing partnerships with tour operators key to sending visitors to NC. Working to grow programs over multiple years to sustain growth in the market.

Public Relations

Public relations efforts support and enhance goals and objectives across all programs and initiatives.

  • Proactive media relations
  • Media missions
  • Journalist FAM tours and briefings
  • Influencer relations

Tradeshows and Conventions

Continued participation in WTM, ITB, IPW, OMCA and Travel South International Showcase to insure NC stays in front of all tour operators and grow with new outlets.

Consumer Promotions

Annually run a campaign directed to consumers with a tour operator and airline partner. Finding in-country brands that fit with the NC brand.

Sales Missions

Host in-country sales missions to key markets calling on tour operators and media. Partners welcome.

Familiarization Tours

Host tour operator and media fam tours to increase awareness of all NC regions.