International Program

Tour Operator and Travel Agent Relations

Both in-country and Visit NC staff engage in marketing activities with Tour Operators and Travel Agents through Sales Missions, FAM tours, sales calls and tradeshows in key markets: Canada, United Kingdom, German-speaking Europe, France, Italy, Benelux and China.


Participate in the most effective Brand USA co-operative programs, including North Carolina’s multilingual presence on Carolina.

eNewsletters and Social Media

Both consumer and travel trade exposure through eNewsletters and social media depending on the market.

  • UK & German-speaking Europe: eNewsletters to travel trade
  • Facebook for consumers

Marketing Partnerships

Develop and continue marketing partnerships with tour operators key to sending visitors to NC. Working to grow programs over multiple years to sustain growth in the market.

Public Relations

Public relations efforts support and enhance goals and objectives across all programs and initiatives.

  • Proactive media relations
  • Media missions
  • Journalist FAM tours and briefings
  • Influencer relations

Tradeshows and Conventions

Continued participation in WTM, ITB, IPW, OMCA and Travel South International Showcase to ensure NC stays in front of all tour operators and grows with new outlets.

Consumer Promotions

Annually run a campaign directed to consumers with a tour operator and airline partner. Finding in-country brands that fit with the NC brand.

Sales Missions

Host in-country sales missions to key markets calling on tour operators and media. Partners welcome.

Familiarization Tours

Host tour operator and media FAM tours to increase awareness of all NC regions.