Visit North Carolina provides updates to the NC General Assembly members, and highlights the impact of tourism for specific legislative areas when they can be featured. Government relations efforts aim to communicate that legislative investment in tourism promotion generates direct economic benefit by visitor-related spending, leading to jobs and tax revenues. Government officials are locally based, so partner support is key to reaching and gaining support from government officials.
Examples of government relations efforts include:
- Continue to coordinate, manage and analyze key tourism research with contract organizations
- Distribute media clips of successful public relations efforts
- Coordinate informative events during National Tourism Week and North Carolina Tourism Day
- Generate story placement around key Visit North Carolina-sponsored events