Broadcast media is utilized to strengthen awareness, build affinity and inspire travel to North Carolina by showcasing representative destinations, attractions and activities and their positive, emotional effect on visitors.

Current messaging from Visit North Carolina’s Firsts That Last® campaign celebrates the personal accounts of real travelers visiting North Carolina for the first time. Broadcast, cable and streaming video commercials showcase engaging stories of exploration and discovery across the Coastal, Piedmont and Mountain regions of the state.

Media to date has focused in strategically selected, high-priority markets of origin. Media planning outreach occurs as campaign opportunities arise. For consideration, please email information and media kits to

Effectiveness is measured in a variety of ways including advertising awareness and ROI studies.