VisitNC.com

VisitNC.com includes the family of sites serving as a comprehensive North Carolina travel-planning source, including:

Browsing by interest, geography and inspiration
Trip Ideas and Stories with up-to-date information and unique perspectives
Video content from Visit NC, destinations and other partners across the state
Thousands of partner listings for Things to Do, Places to Stay. Places to Eat and Events
Dynamic search functionality
Travel Deals and Featured Events listings
eNewsletters, including Travel Insider, Events, Deals, Sweeps and more
Monthly sweepstakes from travel industry partners
Project 543, blog showcasing one-of-a-kind experiences across NC

Activity will continue to focus on making VisitNC.com a model in DMO travel websites, carving a position for the site that fits in the changing online travel landscape while providing users with the best experience to inspire and plan travel to North Carolina.

Analytics audit and user testing to identify areas of opportunity
Ongoing development of new content and refresh of existing content
With growing mobile traffic, focus on continuing to develop mobile-friendly page formats and content
Integration of user-generated content where strategically appropriate and contextually relevant

Primary methods to measure success of VisitNC.com include:

Site visits and page views
Downstream referrals to partner sites
Partner investment in VisitNC.com programs
Arrivalist data measuring arrivals per thousand views of website content

Other indicators of site performance include but are not limited to:

Site engagement metrics, including time on site and bounce rate
Phone calls initiated from website
Video views
Travel Guide orders
Trip Idea page views
Sweepstakes entries
On-site search usage