VisitNC.com
VisitNC.com includes the family of sites serving as a comprehensive North Carolina travel-planning source, including:
- Browsing by interest, geography and inspiration
- Trip Ideas and Stories with up-to-date information and unique perspectives
- Video content from Visit NC, destinations and other partners across the state
- Thousands of partner listings for Things to Do, Places to Stay. Places to Eat and Events
- Dynamic search functionality
- Travel Deals and Featured Events listings
- eNewsletters, including Travel Insider, Events, Deals, Sweeps and more
- Monthly sweepstakes from travel industry partners
- Project 543, blog showcasing one-of-a-kind experiences across NC
Activity will continue to focus on making VisitNC.com a model in DMO travel websites, carving a position for the site that fits in the changing online travel landscape while providing users with the best experience to inspire and plan travel to North Carolina.
- Analytics audit and user testing to identify areas of opportunity
- Ongoing development of new content and refresh of existing content
- With growing mobile traffic, focus on continuing to develop mobile-friendly page formats and content
- Integration of user-generated content where strategically appropriate and contextually relevant
Primary methods to measure success of VisitNC.com include:
- Site visits and page views
- Downstream referrals to partner sites
- Partner investment in VisitNC.com programs
- Arrivalist data measuring arrivals per thousand views of website content
Other indicators of site performance include but are not limited to:
- Site engagement metrics, including time on site and bounce rate
- Phone calls initiated from website
- Video views
- Travel Guide orders
- Trip Idea page views
- Sweepstakes entries
- On-site search usage
