includes the family of sites serving as a comprehensive North Carolina travel-planning source, including:

  • Browsing by interest, geography and inspiration
  • Trip Ideas and Stories with up-to-date information and unique perspectives
  • Video content from Visit NC, destinations and other partners across the state
  • Thousands of partner listings for Things to Do, Places to Stay. Places to Eat and Events
  • Dynamic search functionality
  • Travel Deals and Featured Events listings
  • eNewsletters, including Travel Insider, Events, Deals, Sweeps and more
  • Monthly sweepstakes from travel industry partners
  • Project 543, blog showcasing one-of-a-kind experiences across NC

Activity will continue to focus on making a model in DMO travel websites, carving a position for the site that fits in the changing online travel landscape while providing users with the best experience to inspire and plan travel to North Carolina.

  • Analytics audit and user testing to identify areas of opportunity
  • Ongoing development of new content and refresh of existing content
  • With growing mobile traffic, focus on continuing to develop mobile-friendly page formats and content
  • Integration of user-generated content where strategically appropriate and contextually relevant

Primary methods to measure success of include:

  • Site visits and page views
  • Downstream referrals to partner sites
  • Partner investment in programs
  • Arrivalist data measuring arrivals per thousand views of website content

Other indicators of site performance include but are not limited to:

  • Site engagement metrics, including time on site and bounce rate
  • Phone calls initiated from website
  • Video views
  • Travel Guide orders
  • Trip Idea page views
  • Sweepstakes entries
  • On-site search usage
VisitNC Screenshot