Travel Segments

Wright Brothers Memorial with Close Up on Orville's Bust

Visit North Carolina includes programs dedicated to core audiences that drive travel to and economic vitality in the state. Each program has dedicated staff and resources to manage and grow engagement with their respective audiences.

Domestic Travel: Focuses on leisure travel from out-of-state visitors
International Travel: Reaches international audiences for leisure travel
Film: Promotes film production in North Carolina and film-inspired tourism
Retire: Reaches adults 55+ to promote North Carolina as an ideal retirement destination
Sports: Encourages amateur and professional sporting events to travel to North Carolina
Outdoor NC: Encourages responsible recreation in the outdoors and preservation of natural resources in North Carolina.
Group Travel: Promotes travel to the state among group tour operators