Travel Segments

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Visit North Carolina includes programs dedicated to core audiences that drive travel to and economic vitality in the state. Each program has dedicated staff and resources to manage and grow engagement with their respective audiences.

Domestic Travel: Focuses on leisure travel from out-of-state visitors
International Travel: Reaches international audiences for leisure travel
Film: Promotes film production in North Carolina and film-inspired tourism
Retire: Reaches adults 55+ to promote North Carolina as an ideal retirement destination
Sports: Encourages amateur and professional sporting events to travel to North Carolina
Group Travel: Promotes travel to the state among group tour operators