Annual Report

The Visit North Carolina Annual Report is a publication that serves as a reference of Visit North Carolina’s efforts to promote tourism, as well as a snapshot of the economic impact of tourism in the state as compared to the previous year. The report includes variables such as visitor spending and trip duration, domestic and international marketing analysis, and efforts and results in relation to the North Carolina Film Office, sports development and retirement community programs.

For the latest Visit North Carolina Annual Report, download from this link. In order to properly reflect the industry’s economic impact, prior year reports are typically available by October of the following year.