Conferences & Events

Visit North Carolina organizes and manages collaboration between its leadership, staff and industry partners year-round. These conferences and events aim to provide knowledge for partners to help leverage North Carolina’s strengths and stretch marketing dollars for greater visitation through collaboration. Below are specific annual events and initiatives to share information and promote partnership within North Carolina’s travel and tourism industry.

Visit North Carolina Tourism Conference

The annual Visit North Carolina Tourism Conference is the state's premier travel industry event. Bringing together more than 500 of the state’s tourism industry leaders, the conference provides opportunities to catch up on the latest trends and issues facing the travel industry, hear insights from industry experts and network with other travel and tourism professionals.

The Visit North Carolina Tourism Conference program includes:

  • Signature keynote addresses
  • Informative educational sessions
  • Issues forum
  • Preview of Visit North Carolina’s strategic marketing plan and co-op opportunities for the upcoming fiscal year
  • Valuable interaction with peers and media partners

Visit NC Tourism Conference is held in the spring of each year at conference centers and destinations across the state. We are excited to return in person once again for the 2025 Visit NC Tourism Conference. It will be hosted in Hickory at the Hickory Convention Center, Sunday-Tuesday, April 6-8, 2025. Visit our conference page for more information and to register closer to the conference dates.

Visit NC Webinars

Regional Listening Tours

In addition to regular travel and communication with partners throughout the year, the Visit North Carolina team makes a special effort in September and October to visit partners across the state for a midyear update.

For additional information on Visit NC Tourism Conference & Regional Listening Tours, contact Dana Grimstead at 919-447-7761.