Visit NC’s RetireNC program works to bring potential retirees to the state by promoting and North Carolina Certified Retirement Communities program. The program emphasizes North Carolina’s assets that make it a top retirement destination. Visit NC maintains the Certified Retirement Communities Program and helps those communities reach out to potential retirees and assist them in visiting the state to learn more about retirement opportunities.

The Certified Retirement Community Program

 In July of 2008, the Legislature passed SB 1627, which created the North Carolina Certified Retirement Community program, to be administered by the North Carolina Department of Commerce. In July 2018, revisions were made by the General Assembly to enhance and continue the program in order to reach the program’s goals of promoting North Carolina as a preferred retirement destination and encouraging the mature market to travel to our great state.

Communities interested in becoming a Certified Retirement Community must complete an application and all prerequisite work, which can be found at  Below are some of the criteria communities must meet to apply:

  • Be an incorporated town, city, municipality or county

  • Be within 50 miles of hospital or emergency medical services

  • Establish a retiree attraction committee

  • Develop or have a marketing and public relations plan

  • Develop or have a long-term community plan

  • Pay annual fee of $3,000 (five (5) year commitment)

  • Complete an application and submit by January 31 and July 31 of each calendar year


AAA Travel Show – Pittsburgh, PA (January 2024)

  • $850 per partner

  • Open to six (6) partners

  • New show for Visit NC and brings approx. 15,000 attendees

Travel & Adventure Show – New York, NY (January 2024)

  • $850 per partner

  • Open to six (6) partners

Travel & Adventure Show – Washington, D.C. (February 2023)

  • $850 per partner

  • Open to six (6) partners

Travel & Adventure Show – Atlanta, GA (March 2024)

  • $850 per partner

  • Open to six (6) partners

ideal-LIVING Expos

Each expo is open to five (4) partners for $350 each.

  • ideal-LIVING Expo – Stamford, CT January 2024 January 2024

  • ideal-LIVING Expo – Greater D.C. Area (Tysons Corner, VA) February 2024

ideal-LIVING Online Listing & Summer, Fall ’23 – Winter, Spring ’24 Publications

  • The year-long (July ’23 - June ’24) investment is ($0) for Certified Retirement Communities

  • and ($0) for Non-Certified Retirement Communities.

If you would like more information about RetireNC, please reach out to André Nabors at