Each Our State Paid Content Article Co-op is available to up to three (3) partners per article at an investment of $2,335 per partner. Recommended themes include birding trails, artisan meccas, coastal gems, etc.
Our State Paid Content Article Co-ops give Visit NC Partners the opportunity to be a part of an article written for Visit NC partners following the Our State brand standards. The content is hosted on ourstate.com for one year as a sponsored piece. Partners will share the display ads on the article page. Partners are able to collaborate with the Our State digital team to guide the direction of the content of the article that features their destination.
Articles will feature highlights of the destination that fit the theme of the article and remain on ourstate.com as a sponsored piece for one year.
The article will be included in one relevant Our State email newsletter (i.e., an article on Birding Trails might appear in an Our State’s Outdoors email newsletter).
Article will receive both paid and organic promotion on Our State’s Facebook and Twitter social media channels.
Partner will be on one of the three banner ad positions on the article page. This banner ad will link out to the partner’s URL of choice.