OTT/CTV Program

The OTT / CTV program is available to partners at a minimum investment level of $5,000. Outdoor NC Alliance partners can receive a special discounted rate of $4,500.

With increasing fragmentation among TV audiences, OTT (over-the-top) and CTV (connected TV) inventory augments traditional programming viewership – reaching cord-cutters and / or households with multiple subscriptions. By 2023, there are more than 2 billion households across the world that can be reached by a connected TV with 75% of individuals are now looking to cut costs with their video content consumption – leading to an increase in ad-supported streaming.

This program allows partners to find the right person, at the right time, on the right device. In OTT environments, in-stream video ads are played full-screen with 100% share of brand voice. High co-viewing activity extends audience reach and engagement.

Additionally, an average of 98% of OTT video ads are viewed to completion. In short, CTV/OTT/FEP strengthens recall, favorability, and drives awareness among prospective travelers.

The buy will reach desired viewers where they’re consuming premium content across highly coveted OTT (internet-connected device, like an Apple TV or Roku) and CTV (internet-enabled TV, like a Smart TV). Inventory relationships are within Hulu, Peacock, and HBO Max to name a few.

  • Awareness-building video viewership that’s highly targeted, cost-efficient and measurable

  • Media curated, executed and managed by Visit NC’s agency media team at Luquire

  • Complete and detailed reporting of key performance indicators

  • Cost savings of 10% compared to standard rates