Visit North Carolina

Visit North Carolina: 100 Counties, One Vision from NC Tourism on Vimeo.

While North Carolina offers a rich variety of distinctive experiences for visitors, the spirit of collaboration within our state’s travel industry is also unique and extraordinary. Partnerships across the state continue to drive and grow tourism’s success, helping fuel economic development and commerce in North Carolina.

Nearly 45,000 North Carolina businesses produce goods and services to support visitor demand, with travelers contributing more than 25 percent to their total products and services. The industry directly employs nearly 211,000 North Carolina residents. Travel and tourism also generates more than $1.8 billion in state and local tax revenues and research has shown every dollar Visit North Carolina invests in statewide tourism advertising produces a return of $15 in state and local tax revenues.

Visit North Carolina builds on the state’s brand promise of Inspiring More. With its vast, pristine beaches, relaxing mountains, vibrant cities, amazing culture and hundreds of fun-filled excursions, North Carolina is that state that inspires its visitors to see, experience, engage and connect more. This positioning strategy is brought to life through advertising, public relations, digital messaging and more, and has proven successful in helping North Carolina compete against its peer competitive states – including many who continue to invest more aggressively in tourism marketing.

With continued investment and success online and offline, Visit North Carolina always seeks to leverage resources and strengths. Collaboration and partnerships are absolutely crucial to the state’s success. We encourage you to join in these partnerships, and in our excitement around the many opportunities ahead. We invite you to review this strategic marketing plan and the expanded range of print and digital cooperative advertising programs detailed in the Partner Programs section, including the initiatives related to

With the continued collaboration and support of our travel industry partners, North Carolina has established itself as one of the top U.S. states for overnight travelers. We value your partnership and look forward to working with you to attract more visitors and visitor spending to North Carolina in the year ahead.