Public Relations

Visit North Carolina Press Releases

Visit North Carolina’s PR department regularly sends out press releases to media throughout the nation and to outlets in Canada, the UK and Germany. Partners are welcome to submit news on their products and events to be included in releases. Releases are distributed electronically to more than 3,000 media outlets.

Newspaper and Calendar editor information

Goal: Promote upcoming events and new offerings to short-lead publications such as newspapers and web outlets.

Long-lead releases

Goal: Promote upcoming events and new offerings to long-lead publications such as magazines.

“What’s New” releases

Goal: Promote new and upcoming major product additions throughout the state.

Press Kit updates

Goal: Provide content-based information to media.

Media Room on VisitNC.com

Media.VisitNC.com, Visit North Carolina’s media room, contains the most current releases, images and contact information for media outlets. Partners are welcome to submit their press releases for possible inclusion on the site; select releases will be used to fuel RSS feeds. Goal: Provide outlet for news releases from partners on media site.

North Carolina Photography/Video

Throughout the year, Visit North Carolina shoots updated images of the tourism product throughout the state. Partners are able to host photo shoots and assist with logistical arrangements. Goal: Provide images for media outlets to use in writing about the state.

Group Media Trips (Familiarization Tours)

Visit North Carolina’s PR department hosts several group media familiarization tours in North Carolina to generate positive editorial placement. Interested partners can co-host these trips with Visit North Carolina by coordinating the local hosting of the groups. Trips sponsored by the state must include more than one county and would preferably have three counties represented.

German Press Group
UK Press Group
Canadian Press Group
Domestic Press Groups

Individual Media Visits

Each year Visit North Carolina’s PR department hosts more than 50 individual domestic and international journalists in North Carolina to generate positive editorial placement. Interested partners can co-host these individual journalists with Visit North Carolina by coordinating their local hosting needs. Visits sponsored by the state must include more than one county and would preferably have three counties represented. Goal: Generate editorial coverage in key domestic and international markets.

Media Missions

Visit North Carolina will host a media event in a major market each year to educate the media about travel to North Carolina. These missions include a reception where partners can get to know media from the location as well as desk-side visits to other media outlets. Partner costs TBD, ranging from $150 to $1,000 depending on event and level of participation.

Media missions typically include New York as a major market, a regional mission in markets like Washington, DC or Atlanta, and an in-state mission in cities like Raleigh or Charlotte.

Contact:
Suzanne Brown
Media Relations Specialist
suzanne.brown@visitnc.com
(919) 447-7766