In-Market Traveler Program

The Sojern program is available at a starting investment of $5,000. Outdoor NC Alliance partners can receive a special discounted rate starting at $4,500.

Sojern, a leading digital marketing platform made for travel marketers, built this new co-op offering to solve several critical hurdles for Visit NC partners. This starts with using data to reach the right consumers to inspire and influence them to visit your destination, through the right channels, at the right time. Sojern offers scalable plans and best practices to meet the needs of destination stakeholders of all sizes from rural communities, major metros, mountain, beach and leisure destinations. Also offered to all partners are free insights that prove performance and free display ad creative services for participants who need this resource.

Sojern ingests and analyzes billions of live search and purchase signals from over 1,000 travel websites all over the world. This includes major airlines, OTAs, major hotels, metasearch sites, etc. This 100% real-time travel data is used to identify travelers who are showing intent to travel to North Carolina. Sojern’s co-op program offers economic impact reporting for each participating destination for every individual campaign. Each participating partner will have direct access to the Sojern North Carolina co-op portal to track real-time results.

Sojern has been built on over a decade of expertise analyzing the complete traveler path to purchase – driving travelers from dream to destination. Sojern is also a Brand USA Affinity Partner and a Certified Marketing Partner of Google within the travel space.