Visit North Carolina Strategic Plan & Partner Programs

The mission of Visit North Carolina, a unit of the Economic Development Partnership of North Carolina, is to unify and lead the state in positioning North Carolina as a preferred destination for travelers and film production and in maximizing economic vitality statewide.

This site serves as a resource for industry partners and stakeholders for information related to the Visit NC strategic marketing plan, partner program opportunities, research resources and other industry updates.

For partner opportunities and programs for 2024-25, click here to download the 2024-25 Visit NC Partner Programs Brochure. Or click on Partner Programs 2024 in the left column.

For the latest news, media talking points and other Visit North Carolina updates, click here.