Weekly e-newsletter for VisitNC partners
June 21, 2017
IN THIS ISSUE:
* July 14 is deadline for updates, additions
for 2018 N.C. Travel Guide
* Visit NC-supported visit yields 
Dirty Dancing-related coverage
* TRAC coming to Dobson/Surry County
region July 20
July 14 is deadline for updates, additions to be included in 2018 N.C. Travel Guide

Information on attractions and accommodations to be listed in the 2018 Official North Carolina Travel Guide must be submitted by July 14. It is imperative that all listings be reviewed to ensure maximum accuracy. Accommodations - hotels/motels, bed & breakfast/inns, park/private campgrounds and vacation rentals managed by a company/agency - receive a free basic listing. Don't forget to review the amenities as select ones are noted by icons in the guide listings. Select Attractions receive free listings, too.
 
To verify your free listing, simply view your page on VisitNC.com. If your listing needs to be updated, contact your local county contact. The Visit NC database fuels the information for VisitNC.com and also for the information for the listings in the Official North Carolina Travel Guide.
 
To help ensure accuracy for both industry partners and visitors, all data listings in the VisitNC.com database are entered by local contacts within each of the state's 100 counties. If a destination, lodging, attraction, restaurant or event is not currently listed or needs to be updated on the website, click here to find the correct contact, or find the information via the "Get Listed" link available below the footer of each VisitNC.com page, which will lead to the appropriate Chamber, CVB or TDA representative in each county. It's searchable by town or county.

If you have any questions regarding the 2018 North Carolina Travel Guide or your VisitNC.com listing, contact Kathy Prickett at (919) 447-7769.
Visit NC-supported visit yields Dirty Dancing-related coverage

America Journal, a magazine that caters to German travelers who travel to North America, features Lake Lure in the July-August edition. The 2½-page article explores the scene-setting sites from the classic Patrick Swayze-Jennifer Grey movie Dirty Dancing, which celebrates its 30th anniversary this year. The Visit NC PR team organized the November trip for writers Anna and Sascha Rettig, who were hosted by the Rutherford County TDA.
 
The article, headlined "Time of My Life," references Lake Lure Tours and the Lake Lure Inn & Spa as well as neighboring properties, including the Esmerelda Inn, Rumbling Bald Resort and Chimney Rock. The magazine has about 38,500 subscribers.
TRAC coming to Surry County region July 20

On July 20, tourism-related businesses in Dobson and the Surry County regional area - including the surrounding counties - will have an opportunity to work with Visit North Carolina staff to learn about its research, development and marketing services, and discuss best practices in reaching travelers, the media and increasing tourism visitation and spending. Visit North Carolina's Tourism Resource Assistance Center (TRAC) is a community-based training program designed to help small tourism-related businesses.
 
There is no charge to attend, no reservation is required, and there are no PowerPoint presentations. This is a come-when-you-can/stay-as-long-as-you'd-like event opportunity for all tourism-related businesses to meet one-on-one with program managers to discuss better ways to promote their property or event. TRAC brings Visit North Carolina's program managers to local communities to discuss the nuts and bolts of working with the organization. This invaluable program is designed to help tourism-related businesses engage more fully with programs offered by Visit North Carolina and its partners.

Representatives from the EDPNC's BLNC, N.C. Dept. of Commerce, N.C. Dept. of Natural & Cultural Resources and NC GreenTravel will also be on hand to discuss services they can provide businesses, including strategic planning, assisting with identifying funding sources and serving as liaisons with other local, state and federal agencies. For additional information on this session or to learn more about scheduling a TRAC visit to your community, contact
Andre Nabors at (919) 447-7771.
Fort Fisher wreck Condor dedicated as North Carolina's first Heritage Dive Site

Last week, the Civil War blockade runner Condor, sunk in 1864 off the coast of Fort Fisher, was dedicated by NC Sec. of Natural & Cultural Resources Susi Hamilton as North Carolina's first Heritage Dive Site. She hopes this will be the first in a series of Heritage Dive Sites. Hamilton said the Condor is essentially an underwater museum that divers can visit and see what a blockade runner was like and what it might have been like to live and work on the vessel. Hamilton stated that this was a joint public/private project between several state agencies, as well as private partnerships with SeaGrant and The Friends of Fort Fisher. The 218-foot-long wreckage rests in 25 feet of water, about 700 yards off the beach in front of the NC Aquarium at Fort Fisher, making it an accessible dive. Buoys mark the site along with mooring lines for boats and kayaks. The site will be open for divers from June through November each year..
Cherokee opens 10.5-mile trail system, plans to expand

The snip of a ribbon earlier this month declared the destination that mountain bikers are hailing as "amazing" and "world-class" to be open for business, when Cherokee officially opened its new 10.5-mile Fire Mountain Trail SystemA trail system is a big system, and it wasn't cheap. The Eastern Band of Cherokee Indians spent $356,000 on the effort. But this is just the first phase of a much larger endeavor, as it hopes to expand and possibly add more trailheads. Though more than 2 million people pass through Cherokee each year on their way to the Great Smoky Mountains National Park, most of them - especially those not interested in gambling - zip right through rather than pausing to spend some of their tourism dollars in town. Harrah's Cherokee Casino Resort is by far Cherokee's biggest draw for out-of-towners, but tribal leaders have long recognized the need for economic diversification. With a rich culture to draw from and mountain land all around, Cherokee could fill the ecotourism niche quite nicely.
Wings Over Wayne brings in $20M to Wayne County region

The 2017 Wings Over Wayne Air Show in Goldsboro led to record attendance and an estimated economic impact of more than $20 million. Goldsboro-Wayne Travel & Tourism recently tallied the economic impact based on overnight travel and day visitors for the May 20 and 21 air show. The Seymour Johnson Air Force Base's public affairs office estimated 130,000 visitors on May 20 and another 100,000 people on May 21, leading to the greatest attendance in the history of the event, said Ashlin Glatthar with GWTT. The tourism report shows that more than half of this year's visitors attended the air show for the first time and about 65 percent traveled more than 50 miles. The tourism report included responses from 351 surveys, which provided insight from the air show audience and helped gage the success of marketing efforts used to attract visitors to the area, Glatthar explained.
Allegiant adding two new flights to RDU

Allegiant Air has announced it's adding two new flights to Raleigh-Durham International Airport. The flight from Cincinnati/Northern Kentucky International Airport (CVG) to RDU begins Nov. 16 and will operate year-round. The flight from Luis Muñoz Marín International Airport (SJU) in Puerto Rico starts Dec. 15 and will have seasonal operation. Both flights will operate two flights each week.
Asheville among 'Best Places' and 'Best Small Towns' to visit in U.S.

US News & World Report has released its Best Vacation Rankings and Asheville is on two of its lists. Asheville was rated #3 among "Best Small Towns to Visit in the USA" and ranked #20 among "Best Places to Visit in the USA." The travel rankings are based on an analysis of expert and user opinions, vs solely opinions of the editors.
Soon-to-open Unscripted Durham featured in 'Why boutique hotels are so big in not-so-big cities'

In its Business section last week, in its article "Why Boutique Hotels Are So Big in Not-So-Big Cities," The New York Times included Unscripted Durham. The boutique hotel is scheduled to open this summer in Durham. While hotel expansion is fairly typical in big cities when the economy is growing - New York leads the way with 15,470 rooms under construction - it is less common in smaller areas. In Durham, for example, the number of available rooms grew 5.7 percent in 2016, more than triple the national average, according to STR data. Of all the rooms under construction now, about a quarter are in boutique hotels, according to data from Tourism Economics, a company that forecasts travel trends. The boutique hotel push is driven by travelers' increasing desire for "genuine" experiences, said a professor at the Jonathan M. Tisch Center for Hospitality and Tourism at New York University. Many travelers want something fresh and different, instead of the standardization of the large hotel brands. With so many new rooms [across the country, such as Hilton's Curio boutique hotels, which includes the Asheville Foundry Inn in Asheville], there are some concerns about oversupply. The new level of competition is playing out in Durham. Across the street from the Unscripted Durham is another boutique hotel, 21c Museum Hotel, which has historic architecture and a rotating collection of artwork on display.
Vote for CMS for Best NASCAR Track

Charlotte Motor Speedway in Concord is among the nominations for 10Best's Readers' Choice Awards for Best NASCAR Track. Online voting by readers is now open via USAToday.com's website; click on the hyperlink to vote. Voting ends July 17 at noon.
Surveys, Industry, Marketing & Travel Trends

Visitors bureau project brightens up California town - The Oakdale Tourism and Visitors Bureau in California, has started brightening up Oakdale, one light at a time. Anyone walking through the [a certain area] between 7 pm to midnight will now be welcomed by the lights strung up around the area. These lights, though normally only seen around the holiday season, will be up year-round to give what OTVB officials term the "gem of the Central Valley" perpetual luminescence even at nighttime. A OTVB representative explained that visitors driving through Oakdale often take [a particular route and then turn left] to reach their outside destinations. By stringing up lights, banners, and promoting local businesses concentrating at the high traffic area, the OTVB aims to "give them a reason to turn right," further into town, exploring both the west and east sides of the city.
 
Cayman Islands tests U.S. meal-kit service to boost its food tourism marketing - When many U.S. travelers think of the Cayman Islands, they likely think of wealthy offshore bank accounts, beaches, and luxurious resorts. But the Cayman Islands Dept. of Tourism says the destination also has some of the Caribbean's best restaurants and most delicious recipes - something it's capitalizing on in a new marketing campaign that's sending meal kits to U.S. travelers. Last week, the destination launched a partnership with a U.S.-based meal kit delivery company that lets U.S. travelers order meal kits containing ingredients of Cayman Island recipes. This is one of the first examples of a tourism board working with a meal delivery service as part of a marketing campaign. The tourism board worked with four Cayman Islands-based chefs to develop the five meal-kit recipes for selections such as pina colada chicken or chocolate bread pudding. The company sources all ingredients in the promotion in the U.S.
 
Marriott cancels its 24-hour cancellation policy - Marriott's cancellation policy just got a little stricter, reports CNN. The world's largest hotel chain announced last week that customers must give at least 48-hours notice if they plan to cancel a reservation - or cough up a fee equivalent to one night's stay. Up until last Thursday, guests were generally allowed to cancel reservations without a penalty up until the day before their visit. A handful of Marriott hotels already had a 48-hour or 72-hour cancellation policy in place prior to the company-wide decision, according to a Marriott representative. The new rule will impact guests staying at hotels that are a part of the Starwood network, which was acquired by Marriott in 2016. Marriott International includes W Hotels, St. Regis, Westin, Sheraton and Courtyard hotels, among others. Marriott explained that the change will help out customers seeking reservations on short notice, adding that hotels with a one-day policy were left with "a significant number of unsold rooms" due to last-minute cancellations. Compared to the hotel industry at large, Marriott's new policy also seems to be relatively standard. Both Hilton and Hyatt have similar cancellation windows. It's a sign that more hotels are attempting to modify consumer behavior regarding hotel bookings and cancellations.
Green resources for the tourism industry

It appears that almost everybody in the tourism industry is talking about going green. Sustainability is a great way to make your business dollars go much farther. It also is a wonderful promotional tool. For example, a study published in the Journal of Sustainable Tourism revealed that 90 percent of hotel guests prefer staying in hotels that care about the environment; 75 percent of hotel guests will partake in environmentally conscious initiatives; and 65 percent of consumers think that effective green management boosts a hotel's appearance and competitive edge. But where do you get started? There are some good resources available, whether tourism-oriented businesses wish to dive into green in a big way or just "baby-step" their way into sustainability. The NC GreenTravel Initiative provides some great resources for going green, including videos about how to create a more sustainable business. Green Lodging News features green lodging businesses and products designed to create and grow a sustainable lodging business. The website for "Green" Hotels Association provides loads of information about going green, vendors and sustainable products. Small Business Marketing Tools offers Green Marketing Ideas to Promote Eco-Friendly Small Businesses. The N.C. Div. of Environmental Assistance and Customer Service (DEACS) also provides free technical assistance through the NC GreenTravel Initiative, in partnership with Visit NC, Waste Reduction Partners and the ECU Center for Sustainability. For further information about going green and locating green resources, contact NC GreenTravel Initiative Manager Tom Rhodes at (919) 707-8140.
On North Carolina Weekend for the week of June 22, take in a show during Lees-McRae's Summer Theatre Program in Banner Elk. Amaze yourself at Mystery Hill in Blowing Rock. Explore the summer activities in Beech Mountain. Tempt your taste buds at King's Restaurant in Kinston. And get your toes a-tappin' during Durham's Central Park's Summer Concert Series. (Please note: listings are subject to change.) North Carolina Weekend is underwritten by Visit North Carolina. In addition, UNC-TV has made recent editions of North Carolina Weekendavailable online.
In 2016, approximately 48.6 million person-trips were taken in North Carolina, which ranked #6 in the US in terms of domestic visitation. Eighty percent of North Carolina visitors are overnight visitors. For more North Carolina visitor information, visit the Visitor Profile Studies or contact Tourism Research Director Marlise Taylor at (919) 447-7748.
Upcoming Industry Meetings & Events

July 20 - Visit NC's TRAC, Dobson
July 23-24 - AENC Annual Meeting, Winston-Salem
July 27-28 - MPI-CC Meeting, Winston-Salem
Aug. 21-22 - NC Restaurant & Lodging Assn. Expo, Raleigh
Aug. 21-23 - Connect Marketplace, New Orleans, La.
Aug. 22-25 - Travel Media Showcase, Concord
Aug. 25-29 - Student Youth and Travel Assn. Conference, Albuquerque, NM
Aug. 26-29 - US Travel Assn.'s ESTO, Minneapolis, Minn.
NewsLink is a publication of the Economic Development Partnership of North Carolina
15000 Weston Parkway | Cary, NC 27513