Weekly e-newsletter for VisitNC partners | July 24, 2019 |
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| IN THIS ISSUE:
* Visit NC PR trip lead to Durham, Raleigh & Chapel Hill in the spotlight * TRAC coming to Gaston County region Aug. 8 * Lodging indicators positive for first half of 2019
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Visit NC PR trip lead to Durham, Raleigh & Chapel Hill in the spotlight In its August issue, Southern Living offers "Why You Should Plan a Trip to North Carolina's Magic Triangle: Durham, Raleigh, and Chapel Hill." The article is the result of the Visit NC PR team's trip to Birmingham last August where they met with the magazine's editorial staff. The article notes, "Free of the fuss, these towns, known more for their major universities and the international companies headquartered at The Research Triangle Park, have discreetly transformed into a bucolic-urban oasis where the arts and tech synergize and anything homegrown (from businesses to vegetables) is enthusiastically exalted." The article explains a bit of background and today's vibe for each city, in addition to mentioning notable sites. Southern Living has a circulation of more than 2 million readers and more than 3.1 million unique monthly visitors. |
|  | A previous TRAC in Dobson |  |
TRAC coming to Gaston County region Aug. 8
On Aug. 8, tourism-related businesses in Belmont and Gaston County - plus the surrounding counties - will have an opportunity to work with Visit North Carolina staff to learn about its research, development and marketing services, and discuss best practices in reaching travelers, the media and increasing tourism visitation and spending. Visit North Carolina's Tourism Resource Assistance Center (TRAC) is a community-based training program designed to help small tourism-related businesses. TRAC will be held 10 a.m. - 2 p.m. at the Daniel Stowe Botanical Garden, 6500 S. New Hope Rd. in Belmont. There is no charge to attend, no reservation is required, and there is no PowerPoint presentation. This is a come-when-you-can/stay-as-long-as-you-like event opportunity for all tourism-related businesses to meet one-on-one with program managers to discuss better ways to promote their property or event. TRAC brings Visit North Carolina's program managers to local communities to discuss the nuts and bolts of working with the organization. This invaluable program is designed to help tourism-related businesses engage more fully with programs offered by Visit North Carolina and its partners. Representatives from the EDPNC's BLNC, N.C. Welcome Centers/Visitor Services, N.C. State Parks, Agritourism, and NC GreenTravel are often on hand to discuss services they can provide businesses, including strategic planning, assisting with identifying funding sources and serving as liaisons with other local, state and federal agencies. For additional information on this session or to learn more about scheduling a TRAC visit to your community, contact Visit NC's André Nabors at (919) 447-7771. |
Lodging indicators positive for first half of 2019
Lodging data recently released by Visit NC shows that commercial lodging in North Carolina has once again broken a half-year record in terms of total room demand. Demand growth is up more than 5 percent year-to-date from 2018. As a single month, June was up 1.4 percent from 2018. North Carolina year-to-date demand growth outpaces the South Atlantic region (+0.6 percent) and U.S. demand growth (-0.5 percent). Since 2000, year-to-date demand through June in N.C., meaning the number of commercial room nights sold of more than 18 million, has grown 38 percent in 19 years.
Looking forward, domestic travel is expected to grow about 2 percent through November 2019, but sluggish consumer spending and concern about trade issues are expected to contribute to muted growth in the near-term. |
Year-to-date, average daily rates (ADR) in North Carolina have increased nearly 3 percent from the same time period in 2018. ADR in the state is at record levels for both June ($109.45) and for the first half of the year ($105.13). The chart below shows January through June ADR statewide from 2000-2019. ADR for this time period has increased 62 percent.
Regionally, demand growth from the first half of 2019 is positive as well, particularly the Southeast (+13.6 percent), Sandhills (+11.2 percent) and North Central (+6.7 percent) regions. ADR in seven of the state's regions is up year-to-date from 2018 and room revenues are up in each of the eight regions. The complete report is available here. For more information, contact Visit NC's Marlise Taylor at (919) 447-7748. |
 | |  | Signing the Sister Cities agreement are Sukanda Vorachetbancha (seated left), the governor of the Samut Songkhram province, and Mount Airy Mayor David Rowe (seated right), flanked by N.C. Sec. of State Elaine Marshall (standing right) |
Mount Airy becomes Sister City to the original home of the 'Original Siamese Twins,' hopes to help tourism, economic development
On behalf of Visit North Carolina, Visit NC's Heidi Walters attended the Sister City signing last week between Mt. Airy and Samut Songkhram, Thailand. It was the signing of a sister city agreement between a province in Thailand which Eng and Chang Bunker, the "Original Siamese Twins," hailed from in 1811, and Mount Airy, the place where they eventually settled. N.C. Sec. of State Elaine Marshall and other state and local representatives were also in attendance, as were several Thai dignitaries. Jessica Icenhour Roberts, with the Mount Airy TDA and Tourism Partnership of Surry County, served on the Sister City committee. |
Asheville among 'Four mountain towns to visit this summer'
The Washington Post's Travel section included Asheville in its "Life's more than a beach. Four mountain towns to visit this summer." Of Asheville, the article noted, in part, "River Arts District! Craft breweries! Small batch food purveyors! There is so much happening in this spirited town that taking advantage of its surroundings, the Blue Ridge Mountains, can seem an afterthought. But that would be a shame." The article then offered suggestions on activities, art studios, food sites and places to stay. |
Surveys, Industry, Marketing & Travel Trends
Non-profit launches free Beach Toy Rental program in Texas - Visitors and residents making a trip to San Padre Island in Texas now have the option to rent beach toys instead of buying them, reports the Valley Morning Star. In an effort to combat harmful effects to marine life caused by abandoned toys on the beach, Sea Turtle, Inc., a local nonprofit, is taking steps to help lessen this type of plastic pollution. Each rental package includes a drawstring bag, a garbage bag for trash collection and 10 beach toys. A $5 cash deposit is required to rent the beach toy package. All toys in each rental package were found abandoned on the beach by Sea Island interns while patrolling the beach for nesting turtles and nests. The deposit is refundable upon return if all items in the rental package are returned unbroken. A prize is given if renters collect trash from the beach and return it to the kiosk in their provided garbage bag. Reinventing hotel guest books for modern times - A number of hotels are putting a creative spin on a centuries-old tradition of a hotel guest book, reports The New York Times. Typically now only found in small bed-and-breakfasts, high-end safari lodges and independent luxury hotels, guest books, reinvented for the modern era, are increasingly landing in larger - and often corporately backed - accommodations. Kimpton Hotel & Restaurant Group, for example, is in the process of creating locally inspired experiences in individual rooms at 20 of its hotel properties, furnishing the room with a guest book that goes beyond simple name-and-date inscriptions. In Denver, the brand's hotel has blank index cards emblazoned with the words "Born to be..."; at the Grand Cayman property, colored markers have helped turn a guest book into a colorful tome filled with doodles, drawings and inspirational sayings. At Moxy Hotels, Marriott's millennial-focused brand, visitors can "sign" a digital guest book by posting on Instagram from a public account, either with the hashtag #attheMoxy or simply by uploading the photo from anywhere on the property. The best photos are selectively pulled into a tiled layout that appears on the Moxy website, a dedicated Guest book landing page, and lobby screens at all 44 hotels throughout North America, Europe and Asia. |
Planning a sustainable event
Attracting green-minded event attendees will be easier if a business adopts sustainability practices. Here are some ways in which an event can be designed to show just how green the desire is to become more sustainable. If an event is off-site, select an event space known for its sustainable practices, such as a hotel, restaurant, park or other green-certified or recognized business. Going green may also mean that the event is held outdoors to help attendees think outside the box and become rejuvenated, which may lead to more creative thinking. Recommend that attendees carpool, bike, walk or use mass transit. If meals are included with the event, select sustainably and locally sourced foods, fair-trade and sustainable coffee and tea products. Create waste-free meals. Use ceramic mugs and reusable cups and dinnerware for meals to eliminate single-use plastics. Make sure that the event venue has recycling and compost containers and they're available for attendees. If holding a meeting, recommend that attendees go paperless by taking electronic notes and eliminating/reducing handouts. Have presenters use electronic presentations, such as PowerPoint. Send attendees copies of the presentation via email. If printed materials must be used, double-side all copies, have attendees share and use recycled paper for handouts. Visit the Green Meetings Industry Council website to learn more about holding sustainable meetings. If the event is held regularly, be sure to apply for Recognition as a Sustainable Event through the NC GreenTravel Initiative. For further information about green events and meetings, or about becoming more sustainable, contact NC GreenTravel Manager Tom Rhodes at (919) 707-8140. |
| | For the week of July 25 on " North Carolina Weekend," discover what to do during a weekend in Fayetteville. It's all aboard for exploring at Tweetsie Railroad in Blowing Rock. And tempt your sweet tooth at Farmer and the Dail Bakery in Snow Hill. (Check local listings; segments are subject to change.) "North Carolina Weekend" is underwritten by Visit North Carolina. In addition, UNC-TV has recent editions of "North Carolina Weekend" available online. | In 2018, 92 percent of all domestic visitors to the Coastal Region traveled for pleasure purposes, while 6 percent of visitors (5 percent of overnighters) came to conduct business (includes meeting/convention). For more North Carolina visitor information, visit Visitor Profile Studies, or contact Visit NC's Marlise Taylor at (919) 447-7748. |
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Upcoming Industry Meetings & Events
Aug. 6 - BRNHA Gather 'Round the Blue Ridge, Asheville Aug. 7 - NC Civil War Trails Western Region Meeting, Asheville Aug. 8 - Visit NC TRAC, Belmont Aug. 9 - NC Coast Host Meeting, Clinton Aug. 13 - NC Travel & Tourism Board Meeting, Raleigh Aug. 17-20 - US Travel Assn's ESTO, Austin, Texas Aug. 26-28 - Connect Sports Conference, Louisville, Ky. Sept. 9-10 - Blue Ridge Parkway Assn. Fall Meeting, Floyd, Va. Sept. 11-12 - NCTIA Tourism Leadership Conference, Concord Sept. 19-22 - NCMA (with VMA-MCASC) Regional Meeting, Winston-Salem |
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