Weekly e-newsletter for VisitNC partners
July 17, 2019
IN THIS ISSUE:
* TRAC coming to Gaston County region Aug. 8
* N.C. Wine & Grape Summit learns about Visit NC
* Partners.VisitNC.com a valuable resource
A previous TRAC in 
Mars Hill
TRAC coming to Gaston County region Aug. 8

On Aug. 8, tourism-related businesses in Belmont and Gaston County - plus the surrounding counties - will have an opportunity to work with Visit North Carolina staff to learn about its research, development and marketing services, and discuss best practices in reaching travelers, the media and increasing tourism visitation and spending. Visit North Carolina's Tourism Resource Assistance Center (TRAC) is a community-based training program designed to help small tourism-related businesses. TRAC will be held 10 a.m. - 2 p.m. at the Daniel Stowe Botanical Garden, 6500 S. New Hope Rd. in Belmont.
 
There is no charge to attend, no reservation is required, and there is no PowerPoint presentation. This is a come-when-you-can/stay-as-long-as-you-like event opportunity for all tourism-related businesses to meet one-on-one with program managers to discuss better ways to promote their property or event. TRAC brings Visit North Carolina's program managers to local communities to discuss the nuts and bolts of working with the organization. This invaluable program is designed to help tourism-related businesses engage more fully with programs offered by Visit North Carolina and its partners.
 
Representatives from the EDPNC's BLNC, N.C. Welcome Centers/Visitor Services, N.C. State Parks, Agritourism, and NC GreenTravel are often on hand to discuss services they can provide businesses, including strategic planning, assisting with identifying funding sources and serving as liaisons with other local, state and federal agencies. For additional information on this session or to learn more about scheduling a TRAC visit to your community, contact Visit NC's AndrĂ© Nabors at (919) 447-7771.
(photo courtesy Jessica Roberts)
N.C. Wine & Grape Summit learns about Visit NC

Yesterday (Tuesday), Visit NC's Mark Shore addressed attendees at the N.C. Wine & Grape Summit in Greensboro.  He discussed Visit NC's marketing efforts to promote travel to and within the state, noting the wineries as popular attractions. The group learned about how Visit NC works with the NCWine website, including relying on Visit NC's local county contacts to update wine-related attractions and events for that website.
Partners.VisitNC.com a valuable resource

Visit NC's "industry-facing" website, Partners.VisitNC.com, is a valuable resource for industry partners and stakeholder to obtain information related to the Visit NC strategic mission, objectives and strategies, partner program opportunities, research and other industry updates. For instance, when the county-by-county economic impact numbers are available next month, they'll be located under the Research section. Site features include monthly lodging reports, directories of industry contacts and information formerly found on the NC Commerce website, as well as an opportunity for partners to sign up for NewsLink and view archived editions. To view the site and updated information, visit Partners.VisitNC.com and be sure to save it as your new bookmark for NC Tourism.
NBA All-Star Weekend, CIAA Tournament, ACC Tournament contribute $167 million to Charlotte economy

Charlotte's "basketball trifecta" of 2019 contributed $167 million to the Queen City's economy. According to the Charlotte Regional Visitors Authority, between February 15 and March 16, 2019, Charlotte hosted the NBA All-Star Weekend, CIAA Men's and Women's Tournament and the 2019 New York Life ACC Tournament. Those three sporting events contributed a combined $167 million in economic impact to the region, including $93.5 million in direct visitor spending. The CRVA broke down the economic impact of all three events. Officials say the 2019 NBA All-Star Weekend was the largest single sporting event the city of Charlotte has ever hosted, with an $87.7 million economic impact to match. The CIAA Tournament... [led] to a total economic impact of $43.7 million. The ACC Tournament... had a $35.6 million total economic impact on the Charlotte region.
Vote for Triangle Wine Experience as Best Wine Festival

Vote for the Triangle Wine Experience in Raleigh as the Best Wine Festival among the nominees for the 10Best's Readers' Choice Awards. Online voting by readers is now open via USAToday.com's website; click on the hyperlink to vote. Voting ends Aug. 12 at noon.
Surveys, Industry, Marketing & Travel Trends
  

At hotel gift shops, local artisans' wares replace kitschy keychains and T-shirts - Many hotel gift shops - at least those in higher-end or boutique properties - have been moving away from selling kitschy snow globes, "I Love (insert destination)" T-shirts and paperback books. They're stocking or commissioning locally made merchandise, reports The Washington Post. And while these shops are positioned to serve folks staying on property, they're often groovy enough to draw residents and other tourists, too. "One of the overarching themes in the hotel industry today is being in touch with the local area," says a representative with STR. "It's the idea that people don't want a beige box, they want to feel like something can only happen in this specific hotel. Gift shops can be an extension of that." This means that hoteliers have a financial interest in making any in-house retail memorable, different and reflective of the surroundingsA hotel shop used to be like a convenience store, but now I think it's much more about sourcing local goods that speak of that destination or finding cool, local brands to partner with," says a Skift representative. "Smart hoteliers realize that if they are going to have a retail component, it's got to serve some purpose, or it needs to draw the clientele they want." Lodgings in destinations with still-thriving craft cultures have a natural advantage when it comes to creating distinctive, it's-like-we're-at-the-souk boutiques. They've simply got more homegrown merchandise and artisans to draw from. In the spirit of farm-to-table dining, they're embracing a workshop-to-gift-shop ethos.

 

Rolling out the welcome mat for travelers with autism - A growing number of theme parks, special attractions and hotels are introducing autism training and sensory guides that highlight triggers, providing resources in times of need and assuring families they won't be judged, reports The New York Times. Autism spectrum disorder, or ASD, is a developmental disability that can cause challenges in social interaction, communication and behavior. Some may have sensory sensitivities and many have trouble adapting to changes in routine, which is the essence of travel. The growing frequency of autism diagnoses and the gap in travel services for those dealing with autism created an overlooked market. Some families skip travel altogether - an International Board of Credentialing and Continuing Education Standards (I.B.C.C.E.S.) study found 87 percent of families whose children have autism don't take family vacations - but others insist it feeds minds and teaches coping skills. And autism isn't just a childhood issue. I.B.C.C.E.S. certification requires 80 percent of staff members who interact with guests to undergo up to 21 hours of training in sensory awareness, communication and social skills; to pass an exam demonstrating their understanding; and be recertified every two years. The organization also conducts an on-site review to suggest changes that would better serve travelers on the spectrum. Seaworld Orlando and Mall of America are among many attractions that have become certified. The most ambitious among autism-spectrum efforts is in Mesa, Ariz., which aims to be the first autism-certified travel destination in the country, requiring 60 members of its travel bureau, Visit Mesa, including hotels and attractions, to undergo autism training and implement programs to make travelers with autism welcome. City officials say they are more than halfway to their goal and expect to reach it by the end of summer.

Free resources for environmentally sound tourism
 
Developing an environmental sustainability program for an attraction, hotel, restaurant or other destination business doesn't mean shelling out big bucks for consulting and technical assistance. The NC GreenTravel Initiative is a great source for information about how to go green and save green. Not only does the program provide online resources for learning how to develop a sustainable tourism destination, but it works in partnership with consultants and experts that can provide free technical advice to help a business become more environmentally sound and to save money. It is a proven fact that many businesses are finding that making their operations greener is helping them to keep more green at their bottom line. Even no-cost or low-cost tweaks to reduce the carbon footprint can yield significant savings. One such case involved a hotel reviewing their waste-hauling invoices and comparing the services for which they were billed to the actual services they received. As it turns out, by checking their invoices and counting the number of dumpsters onsite, hotel management realized that the property had been charged for two dumpsters for several years when, actually, there was only one waste dumpster there. They received quite a reimbursement from the waste-hauler and reduced future hauling costs - and all it cost was a little time. During the coming weeks, NC GreenTravel will be sharing several ways to bring costs down by going green, so stay tuned to Visit NC's NewsLink. For more information about the NC GreenTravel Initiative and the services provided, contact Program Manager Tom Rhodes at (919) 707-8140.
For the week of July 18 on "North Carolina Weekend," get back to nature at Turtle Island Preserve in Boone. Explore Grandfather Mountain, with areas in Avery, Caldwell and Watauga counties. Relax on a cruise with Waterbug Tours in Beaufort. And tempt your taste buds with Scoops Ice Cream & Such in Mount Airy. (Check local listings; segments are subject to change.) "North Carolina Weekend" is underwritten by Visit North Carolina. In addition, UNC-TV has recent editions of "North Carolina Weekend" available online.
In 2018, 88 percent of all domestic visitors to the Piedmont Region in 2018 traveled for pleasure purposes, while ten percent of all visitors came to conduct business (includes meeting/convention). For more North Carolina visitor information, visit Visitor Profile Studiesor contact Visit NC's Marlise Taylor at (919) 447-7748.
Upcoming Industry Meetings & Events

July 18 - MPI-CC Meeting, North Charleston, S.C.
July 20-22 - AENC Annual Meeting, Charlotte
Aug. 6 - BRNHA Gather 'Round the Blue Ridge, Asheville
Aug. 8 - Visit NC TRAC, Belmont
Aug. 9 - NC Coast Host Meeting, Clinton
Aug. 9-13 - SYTA Annual Conference, Birmingham, Ala.
Aug. 13 - NC Travel & Tourism Board Meeting, Raleigh
Aug. 17-20 - US Travel Assn's ESTO, Austin, Texas
Aug. 26-28 - Connect Sports Conference, Louisville, Ky.
Sept. 9-10 - Blue Ridge Parkway Assn. Fall Meeting, Floyd, Va.
Sept. 11-12 - NCTIA Tourism Leadership Conference, Concord
Sept. 19-22 - NCMA (with VMA-MCASC) Regional Meeting, Winston-Salem
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