Objectives

  • Increase awareness of North Carolina as an inspiring, desirable visitor destination.
  • Drive and grow traveler interest in North Carolina destinations for more frequent, higher spending, longer trips.

When someone asks, “Why tourism?,” the answer is simple, but often overlooked. Visit North Carolina and its partners across the state invite you to explore the significant and tangible economic and social impact of the tourism industry in North Carolina, and the importance of continuing to fuel its success.

Why Tourism: The Benefits of Tourism for North Carolina’s Economic Vitality from NC Tourism on Vimeo.

Visit North Carolina’s industry partners are invited to use this video for their own community relations efforts. For a downloadable version, please contact Dana Grimstead at dana.grimstead@visitnc.com.

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