2015 - 2016 Goals

  • Increase consumer awareness of North Carolina as a travel destination.
  • Increase consumer inquiries about travel to North Carolina.
  • Increase market share and visitation to North Carolina.
  • Increase spending by visitors while in the state.
  • Increase spending by film projects while in North Carolina.
  • Increase the number of film-related projects in North Carolina.
  • Increase the number of Certified Retirement Communities in North Carolina and promote North Carolina as a retirement destination.
  • Assist communities with recruiting and hosting regional sporting events held in North Carolina.
  • Increase state and local tax revenues.
  • Increase the number of jobs supported by the tourism, sports, wine and film industries.
  • Assist communities in tourism product development and with sustainable practices.
  • Leverage resources to maximize investment of Visit North Carolina budget dollars, with an economical approach to all initiatives.
  • Leverage partnerships with local destination marketing organizations, attractions and other state agencies to maximize reach and efficiency.
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