• Introduction
• Mission Statement
• 2011-2012 Goals

Overview

• Brand Positioning
• Messaging

North Carolina Brand

• Overview
• 1-800-VISITNC
• VisitNC.com
• VisitNC.com - Social Media
• Welcome Centers

Inquiry Fulfillment

• Research
• Communications Objectives
• Paid Media Approach
• Media Partnerships
• Key Drive Market Focus
• Content Syndication
• Lead Generation
• Branded Print
• Online • Public Relations
• In-state Partnerships

Domestic Travelers

• International Travelers
• Consumer & Trade Strategy
• Target Market Highlights

International Travelers

• Overview
• Outreach

Group & Event Travel

• Communities & Non-profits
• Partners & Boards
• Citizens, Media & Policymakers

Industry Relations

• Wine & Grape
  Council Support

Wine

• NC Film Support Strategy

Film

• Domestic Communications
• Industry Events

Calendars

• Co-op Packages
• VisitNC.com Programs
• Travel Guide
• Public Relations
• Visitors Services
• International
• Group & Event Travel
• Research
• Film Office Partner
  Opportunities

Partner Opportunities

• Division Contacts
• Travel & Tourism Board
• Welcome Center Managers
• Marketing Partners
• County Contacts
• Film Council Contacts
• Wine Council Contacts

Directories