Zartico Visitor Insights

The annual cost of this program is based on the NC Department of Commerce County Distress Rankings: Tier 1 - $5,000; Tier 2 - $5,500; Tier 3 - $6,000

Visit NC has partnered with Zartico Insights to combine all of North Carolina's visitor and resident data into one Destination Operating System. We now have insights into North Carolina's visitor economy that we've never seen before. These learnings are giving us the intelligence we need to better connect with our visitors and fellow North Carolina residents. Our mutual goal is to improve the experience of visiting and living in our beautiful State.

Each region** and most counties* throughout NC will be able to take advantage of the system and insights on a monthly basis. The following visitor reports will be sent to partners monthly to help their teams better understand opportunities and craft a narrative over the best possible North Carolina experience.

Zartico Visitor Insights will be provided as follows:

1. Monthly County* & Regional** Visitor Volume Visitation

Visitor volume into your county*/region** by each day of the month. You'll be able to see your high-volume visitor days vs. low visitation days.

This data will help you answer questions like:

  • What times of the month are slowest for visitors entering the county*/region**?
  • What do my visitation trends look like day-to-day, week-to-week, throughout the month?

2. Visitation by Trip Type

The segmentation of trips for visitors to the county*/region** throughout the month.

This data will help you answer questions like:

  • What days of the month do we have the most overnight stays?
  • What part of the week do we have the most day-trippers?

3. County* & Regional** Visitation by Origin Market

The trip type by your top 20 origin markets reported monthly.

This data will help you answer questions like:

  • Does my top visitor market actually stay overnight in my destination?
  • What market that we don't advertise in is visiting my destination?
  • What market spends the most time in my region?
  • What percentage of overnights comes from what market?

* Not all counties in North Carolina have the minimum visitation levels at the monthly level to provide valid data. In the case that your county does not, it is possible to aggregate two or more counties to provide data. Less than 10 counties are affected.
** Regional reports will be offered at the Economic Development Region (Prosperity Zones)


Marlise Taylor
Director, Tourism Research
(919) 447-7748 gif maker (1)