VisitNC.com

*NEW* Count On Me NC Featured Content Sponsorship - SOLD OUT

Count On Me NC Featured Content Sponsorship program is available for $850 each.

Inventory: Ten (10) partner spots

Visit North Carolina is offering partners the opportunity to become more involved with the Count On Me NC campaign by sponsoring a portion of content that will highlight destinations that have Count On Me NC top of mind. Partners will be able to provide suggested content for their portion of the article, such as Count On Me NC-certified restaurants, breweries and attractions, plus hikes, outdoor adventures and other activities that are safe at this time. The Visit NC content team will develop the final paragraph about the sponsoring partner’s destination, which will live along side other sponsored paragraphs, as well. Each sponsored section will have a “Sponsored By” tag and will include click-through URLs to applicable partner sites as well as a relevant image, which can be provided by the partner.

This featured content sponsorship story will live on VisitNC.com and be linked directly off the VisitNC.com homepage in November and December.

Material Requirements: partners will be required to submit an outline/bullets of attractions/restaurants/locations within their destination that are COMNC-certified and safe at this time, plus hi-res image options to accompany the feature.

Partner Commitment and Material Deadlines

  • November 1 – December 30, 2020
    • Partner Commitment: September 21, 2020
    • Materials Deadline: October 1, 2020

*NEW* CountOnMeNC.org Homepage Feature - SOLD OUT

The CountOnMeNC.org Homepage Feature is available for $1,000 each.

Inventory: Three (3) partner spots (one (1) October, one (1) November, one (1) December)

Partners will for the first time have the opportunity to be listed as a Count On Me NC Featured Partner directly on the CountOnMeNC.org homepage or an entire month. This feature will include a headline, short description that ties in theme of safe travel, hero photo and call-to-action to visit the partner’s website for more information. Placement on the homepage will ensure maximum exposure for partners participating in this program as paid media will be driving traffic to the homepage. This is a way for partners to get directly involved in the Count On Me NC initiative and show potential travelers that your destination is keeping safety top of mind.

Material Requirements: partners will be required to submit a high-quality hero image, headline, placement copy and a click-through URL.

Partner Commitment and Material Deadlines

  • October 1 - 31, 2020
    • Partner Commitment: September 11, 2020
    • Materials Deadline: September 15, 2020
  • November 1 - 30, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: October 15, 2020
  • December 1 - 30, 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 13, 2020

*NEW* Dogs Visit N.C. Facebook Group Promotion - SOLD OUT

Dogs Visit N.C. Facebook Group Promotions are available for $350 each.

Inventory: Two (2) partner spots per month (October, November, December)

The Dogs Visit N.C. Facebook Group Promotion allows partners to highlight dog-friendly and safe activities in their destination. Visit North Carolina's social media team will create one (1) organic post in the group promoting a unique dog-friendly attraction of the partner’s choice (restaurant, hotel, park, etc.) and monitor for questions and comments as part of group community management. This program gives partners the opportunity to reach a highly engaged and niche audience. Partners will be asked to join the Dogs Visit N.C. Group as their destination Facebook page and assist with answering questions as needed.

Material Requirements: partners will be required to submit a description of what they’d like to feature in their post, click-through URL to more information, two high-quality hero photos (1200 x 628 and 1080 x 1080) and appropriate links to partner and/or attraction’s Facebook pages.

Partner Commitment and Material Deadlines

  • October 2020
    • Partner Commitment: September 8, 2020
    • Materials Deadline: September 11, 2020
  • November 2020
    • Partner Commitment: September 28, 2020
    • Materials Deadline: October 5, 2020
  • December 2020
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 5, 2020

*NEW* Instagram UGC Promotion - SOLD OUT

Instagram UGC promotions are available for $1,000 each.

Inventory: Thirty (30) partner spots (six (6) October, twelve (12) November, twelve (12) December)

The Instagram UGC (User Generated Content) Promotion gives partners increased visibility on Visit North Carolina’s Instagram account. Visit NC’s social media team will utilize user-generated content featuring apartner’s destination to create one (1) organic feed post during the month that their program runs. Visit NC has a highly engaged Instagram audience that’s currently at 148,000 followers. This program provides partners with permanent real estate on Visit NC’s Feed.

Participating partners will be asked to submit four different themes or locations within their destination for consideration for the post (ex: Pisgah National Forest, Atlantic Beach, Lake Norman, etc.). Visit NC’s social team will then search for UGC among those topics and select the final image to be featured on Instagram. All selected images will align with Visit NC’s Instagram strategy and tone so they fit cohesively on the feed. Applicable partner Instagram handles can be tagged in the image for additional exposure and the program also includes community management by the Visit NC team on the posts, including responding to any destination-specific questions and comments on behalf of the partner.

Material Requirements: partners will be required to submit four places within their destination for consideration for the post. Partners will be required to also provide one (1) photo per provided location to be used in the event UGC is not available (1080 x 1080 or 1080 x 1350).

Partner Commitment and Material Deadlines

  • October - SOLD OUT
    • Partner Commitment: September 8, 2020
    • Materials Deadline: September 11, 2020
  • November
    • Partner Commitment: September 28, 2020
    • Materials Deadline: October 5, 2020
  • December
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 5, 2020

Interest Overview Page Feature - SOLD OUT

Interest Overview Page Features are available in three-month increments for $750 per feature.

Inventory: One (1) partner per page (three-month flight, October – December)

Partner will have the opportunity to be highlighted for three (3) months on one of VisitNC.com’s most highly trafficked interest overview pages. Partners can choose from the History & Heritage, Natural Attractions, Outdoor Adventures or Romantic Getaways pages. This feature will include a headline, short description that ties into the selected interest, hero photo and call-to-action to visit the partner’s website for more information. These pages are discoverable all year long and hold content that is specific to the highlighted interest, including a photo gallery, overview paragraph and a grid of relevant listings, events and stories. These interest overview pages receive approximately 18,000 average page views per calendar year.

Material Requirements: partners will be required to submit a high-quality hero image, headline, placement copy and a click-through URL.

Partner Commitment and Material Deadlines

  • October 1 – December 30, 2020
    • Partner Commitment: September 11, 2020
    • Materials Deadline: September 15, 2020

Native Advertising - CLOSED

Native Advertising opportunities are available in three-month increments for $500 per placement (see chart below for available pages).

Inventory: Five (5) partners per content page (flight timing October 1 – December 30, 2020 only)

Native advertising on VisitNC.com allows partners the opportunity to buy into pages of VisitNC.com where their short-form native ad can appear within the site’s existing content grid. Native ads are designed to fit in with the overall look and feel of the site and will only appear within content relevant to the ad, making for a seamless user experience. Each content page will be open to a maximum of five partners on a first-come, first-served basis, in which all participating partners will receive equal share of voice. Upon investing in a single content placement, a partner will run for three months based on a start date of choice. Partners can invest in multiple flights and multiple placements, as inventory allows.

Material Requirements: partners will be required to submit a 400 x 400 image, a 50-character headline and a click-through URL.

INTEREST OVERVIEWS – $500

Things To Do

Arts & Entertainment
Arts & Entertainment > Museums

Eat & Drink
Eat & Drink > Beer
Eat & Drink > Wine

History & Heritage

Kids & Family
Kids & Family > Amusement, Theme & Water Parks
Kids & Family > Zoos & Aquariums

Natural Attractions
Natural Attractions > Beaches, Rivers & Lakes
Natural Attractions > Blue Ridge Parkway & Scenic Drives
Natural Attractions > State & National Parks
Natural Attractions > Waterfalls

Outdoor Adventures
Outdoor Adventures > Camping
Outdoor Adventures > Hiking
Outdoor Adventures > Zip Lining & Aerial

Romantic Getaways
Romantic Getaways > Spas & Wellness

Sports
Sports > Golf
Sports > Motorsports & Racing

LOCATION OVERVIEWS – $500

Mountains > Asheville & the Foothills
Mountains > High Country
Mountains > Smoky Mountains & Cherokee

Piedmont > Charlotte Region
Piedmont > Greensboro & Winston-Salem
Piedmont > Pinehurst & the Sandhills
Piedmont > Raleigh, Durham & the Triangle

Coast > Albemarle & Pamlico Sounds
Coast > Brunswick Islands
Coast > Crystal Coast
Coast > Inner Coastal Plain
Coast > Outer Banks &Currituck
Coast > Topsail Area
Coast > Wilmington Area

Partner Commitment and Material Deadlines

  • October 1 – December 30, 2020,
    • Partner Commitment: September 8, 2020
    • Materials Deadline: September 11, 2020

Facebook Event Promotion - SOLD OUT

Facebook Event Promotions are available for $2,150 (this includes a 30-day Featured Event listing on VisitNC.com, valued at $150).

Inventory: Two (2) partner spots per month (November and December only)

Introducing a new spin on a seasoned program, the Facebook Event Promotion program allows partners to promote their Featured Events beyond VisitNC.com. Leveraging the partner’s Featured Event listing on VisitNC.com, Visit NC’s Social Media Manager will create an organic Facebook Event from Visit NC’s Facebook page. Partners will be required to co-host the Facebook Event along with Visit NC to assist with any community management needs (answering of questions, event updates, etc.). For additional exposure and increased consideration for the event, the Visit NC social team will also facilitate a Facebook Event Response Campaign from the partner’s Facebook Ad Account with a spend of $2,000. Partners will have full access to their paid buys as well as be able to see real time results of the paid buy as the campaign is live. In order to participate in this program, each partner must provide Visit NC’s Social Team with access to their Facebook Ad Account. Troubleshooting and step-by-step instructions will be offered to each participating partner.

Material Requirements: partners will be required to submit all Featured Event materials as outlined above in addition to a separate event image sized for social media (1200 x 628 pixels) and social targeting information

Partner Commitment and Material Deadlines

  • November
    • Partner Commitment: September 15, 2020
    • Materials Deadline: at least 5 weeks before event date
  • December
    • Partner Commitment: October 9, 2020
    • Materials Deadline: at least 5 weeks before event date

Travel Deal Social Promotion - SOLD OUT

Travel Deal Social Promotions are available for $2,250 each (this includes a 60-day Travel Deal listing on VisitNC.com, valued at $250).

Inventory: Two (2) partner spots per month (November and December only)

This opportunity allows partners to gain increased traffic and engagement to their Travel Deals. Visit NC’s Social Media Manager will create an organic Facebook post about the deal that links back to the Travel Deal listing on VisitNC.com. For additional exposure of the deal, the Visit NC social team will also facilitate a paid campaign from the partner’s Facebook Ad Account with a spend of $2,000. Partners will have full access to their paid buys as well as see real time results of the paid buy as the campaign is live. In order to participate in this program, each partner must pre-approve Visit NC as a Business Partner for Branded Content and provide Visit NC’s Social Team access to their Facebook Ad Account. Troubleshooting and step-by-step instructions will be offered to each participating partner.

Material Requirements: partners will be required to submit all Travel Deal materials as outlined above in addition to a separate deal image sized for social media (1200 x 628 pixels) and social targeting information.

Partner Commitment and Material Deadlines

  • November
    • Partner Commitment: October 1, 2020
    • Materials Deadline: October 6, 2020
  • December
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 4, 2020

Custom Content Program - SOLD OUT

The Custom Content Program is available for $3,000 per partner.

Inventory: Four (4) partner spaces (two (2) per month)

Visit North Carolina is offering partners the opportunity to work with our content team to develop custom content to be published on VisitNC.com, which can also live on the partner’s website. Custom content will be written by the Visit NC team based on input and collaboration with the partner on desired content and key messages to cover. Partners will maintain joint ownership of the content with Visit NC. The new content will be promoted on Visit NC’s social channels with at least three (3) posts and within the monthly Travel Insider E-Newsletter.

Material Requirements: partners will be required to provide an outline/bullets of content topics to include in the article as well as hi-res images to accompany the story.

Partner Commitment and Material Deadlines

  • November
    • Partner Commitment: September 14, 2020
    • Materials Deadline: September 21, 2020
  • December
    • Partner Commitment: October 9, 2020
    • Materials Deadline: October 26, 2020

Custom Content Refresh Program - SOLD OUT

The Custom Content Refresh Program is available for $1,250 per partner.

Inventory: Six (6) partner spots (two (2) per month)

Visit NC is excited to introduce a new opportunity for partners with existing custom content on VisitNC.com. As new attractions, restaurants and accommodations are opening and changing all the time, Visit NC is now offering partners the opportunity to refresh existing content to reflect these updates without changing the overall structure or theme of the story. Partners will work with the Visit NC editorial team to provide requested content updates as well as any new links or images. Partners will maintain joint ownership of the content with Visit NC and the revamped content will be promoted in the monthly Travel Insider E-Newsletter.

All requested changes are subject to Visit NC editorial team approval.

Material Requirements: partners will be required to provide a list of requested content updates including links as well as any new images.

Partner Commitment and Material Deadlines

  • October
    • Partner Commitment: September 8, 2020
    • Materials Deadline: September 11, 2020
  • November
    • Partner Commitment: October 1, 2020
    • Materials Deadline: October 6, 2020
  • December
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 4, 2020

Instagram Story Feature - SOLD OUT

Instagram Story Features are available for $700 each.

Inventory: Five (5) partner spots (one (1) October, two (2) November and two (2) December)

Partners will again have the ability to provide content for our social media team to develop an Instagram Story that will be featured from Visit NC’s account. Instagram Stories are Facebook’s answer to the rise of short, quick content. Though content disappears after 24 hours, views are intentional and more valuable than large, but empty impressions. Each viewer of an Instagram Story tapped through to be there and often taps back for a second look. In 2019, Visit North Carolina engaged users more than 2.02 million times via Instagram Stories, with an average engagement rate of 9.78% across organic and partner program content. Partners will be responsible for providing Visit NC with high-quality social content (images and videos). Once the content is received, our team will develop the assets into a story, adding text, captions and other fun features to make it social media-friendly. Stories will go live on an agreed-upon date between Visit NC and the partner and will last for 24 hours. Reporting will be provided to the partners following the feature.

Material Requirements: partners will be required to submit high-quality social content (images and videos; sized to 1080 x 1920), information about the destinations featured and any applicable Instagram handles or hashtags.

Partner Commitment and Material Deadlines

  • October
    • Partner Commitment: September 8, 2020
    • Materials Deadline: September 11, 2020
  • November
    • Partner Commitment: October 1, 2020
    • Materials Deadline: October 6, 2020
  • December
    • Partner Commitment: October 9, 2020
    • Materials Deadline: November 4, 2020