Near real-time data has become essential for marketing agencies to be nimble in their marketing strategies. The Visit NC Community Dashboard has been developed for tourism partners and stakeholders to have access to key performance indicators (KPIs) and metrics readily available.
Data provided in this dashboard include:
- Daily statewide and regional visitor device counts.
- State of origin of statewide and regional visitors.
- Monthly and year-over-year lodging indicators such as STR for commercial lodging and AirDNA for short term rentals.
- Historical statewide visitor spending data for the state.
- Historical county level visitor spending data, with new sector level spending data.
- Occupancy tax collection data.