Unified Partnerships Social Platform Program

A Unified Partnership is available at a starting investment level of $5,000 per month.

Visit NC is excited to offer a new advertising opportunity leveraging Unified’s Integrated paid social campaigns deployed to custom-created audiences via Unified’s proprietary programmatic ad platform across Facebook and Instagram.

Unified has put together unique targeted audiences for Visit NC partners to take advantage of for distinctive social campaigns across Facebook and Instagram.

Customized geotargeting – minimum of two states
Customized Targeted Audiences:
- Adventure
- Experience Seeker
- Cultural Explorer
- Golf Enthusiast
- Overnight Visitor
- Day Tripper
Detailed reporting engagements, clicks and CTR to follow campaign end

Investment Option & Audience*	Flight & Targeting Options**	Available Channels & Media Rates
$5,000 Per Partner Per 30-days Per Tactic Per Audience	Social media signals based on travel-related posts, pics, videos, places Each partner to further customize their campaign based on the following selects: One consecutive 30-day period between July 2022 – June 2023 Minimum of two states	Partner to choose one tactic per each$5,000 investment: Static Post: $12 CPM Video Post: $22 CPM Story Ad: $12 CPM
Required Assets
Assets vary depending on investment and tactical selection(s): Static Post Minimum Aspect Ratio: 400 x 500 File Type: JPG or PNG Image Ratio: 1.91:1 to 4:5 Recommended resolution: Upload the highest resolution image available. Images that consist of more than 20% text may experience reduced delivery. Headline: 25 characters Link Description: 30 characters	Video Post :06, :15 or :30 video File Type: MP4, MOV or GIF Ratio: 1:1 Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ Resolution: At least 1080 x 1080 pixels Maximum File Size: 4GB Minimum Width: 120 pixels Minimum Height: 120 pixels Headline: 25 characters Link Description: 30 characters	Story Ad :06 or :10 video File Type: MP4, MOV or GIF Ratio: 9:16 Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ Resolution: At least 1080 x 1080 pixels Maximum File Size: 250MB Minimum Width: 500 pixels

Investment Option & Audience*	Flight & Targeting Options**	Available Channels & Media Rates
$10,000 Per Partner Per 30-days Per Tactic Per Audience	Social media signals based on travel-related posts, pics, videos, places Each partner to further customize their campaign based on the following selects: One consecutive 30-day period between July 2022 – June 2023 Minimum of two states	Partner to choose one tactic per each $10,000 investment: Static Post: $12 CPM Video Post: $22 CPM Story Ad: $12 CPM
Required Assets
Assets vary depending on investment and tactical selection(s): Static Post Minimum Aspect Ratio: 400 x 500 File Type: JPG or PNG Image Ratio: 1.91:1 to 4:5 Recommended resolution: Upload the highest resolution image available. Images that consist of more than 20% text may experience reduced delivery. Headline: 25 characters Link Description: 30 characters	Video Post :06, :15 or :30 video File Type: MP4, MOV or GIF Ratio: 1:1 Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ Resolution: At least 1080 x 1080 pixels Maximum File Size: 4GB Minimum Width: 120 pixels Minimum Height: 120 pixels Headline: 25 characters Link Description: 30 characters	Story Ad :06 or :10 video File Type: MP4, MOV or GIF Ratio: 9:16 Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ Resolution: At least 1080 x 1080 pixels Maximum File Size: 250MB Minimum Width: 500 pixels

* This is the program minimum – partners may choose to increase their investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).
** Vendor to confirm inventory feasibility upon each partner’s geotargeting selections, ensuring ample delivery scale.