Unified Partnerships Social Platform Program
A Unified Partnership is available at a starting investment level of $5,000 per month.
Visit NC is excited to offer a new advertising opportunity leveraging Unified’s Integrated paid social campaigns deployed to custom-created audiences via Unified’s proprietary programmatic ad platform across Facebook and Instagram.
Unified has put together unique targeted audiences for Visit NC partners to take advantage of for distinctive social campaigns across Facebook and Instagram.
- Customized geotargeting – minimum of two states
- Customized Targeted Audiences:
- Adventure
- Experience Seeker
- Cultural Explorer
- Golf Enthusiast
- Overnight Visitor
- Day Tripper
- Detailed reporting engagements, clicks and CTR to follow campaign end
Investment Option & Audience* | Flight & Targeting Options** | Available Channels & Media Rates |
$5,000 Per Partner | Social media signals based on travel-related posts, pics, videos, places Each partner to further customize their campaign based on the following selects:
| Partner to choose one tactic per each$5,000 investment: |
Required Assets | ||
Assets vary depending on investment and tactical selection(s): Static Post
| Video Post
| Story Ad
|
Investment Option & Audience* | Flight & Targeting Options** | Available Channels & Media Rates |
$10,000 Per Partner | Social media signals based on travel-related posts, pics, videos, places Each partner to further customize their campaign based on the following selects:
| Partner to choose one tactic per each |
Required Assets | ||
Assets vary depending on investment and tactical selection(s): Static Post
| Video Post
| Story Ad
|
* This is the program minimum – partners may choose to increase their investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).
** Vendor to confirm inventory feasibility upon each partner’s geotargeting selections, ensuring ample delivery scale.