Unified Partnerships Social Platform Program

 

A Unified Partnership is available at a starting investment level of $5,000 per month.

Visit NC is excited to offer a new advertising opportunity leveraging Unified’s Integrated paid social campaigns deployed to custom-created audiences via Unified’s proprietary programmatic ad platform across Facebook and Instagram.

Unified has put together unique targeted audiences for Visit NC partners to take advantage of for distinctive social campaigns across Facebook and Instagram.

  • Customized geotargeting – minimum of two states
  • Customized Targeted Audiences:
    • Adventure
    • Experience Seeker
    • Cultural Explorer
    • Golf Enthusiast
    • Overnight Visitor
    • Day Tripper
  • Detailed reporting engagements, clicks and CTR to follow campaign end
Investment Option & Audience*Flight & Targeting Options**Available Channels & Media Rates

$5,000

Per Partner
Per 30-days
Per Tactic
Per Audience

Social media signals based on travel-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive 30-day period between July 2022 – June 2023
  • Minimum of two states

Partner to choose one tactic per each$5,000 investment:
Static Post: $12 CPM
Video Post: $22 CPM
Story Ad: $12 CPM

Required Assets

Assets vary depending on investment and tactical selection(s):

Static Post

  • Minimum Aspect Ratio: 400 x 500
  • File Type: JPG or PNG
  • Image Ratio: 1.91:1 to 4:5
  • Recommended resolution: Upload the highest resolution image available. Images that consist of more than 20% text may experience reduced delivery.
  • Headline: 25 characters
  • Link Description: 30 characters

Video Post

  • :06, :15 or :30 video
  • File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels
  • Headline: 25 characters
  • Link Description: 30 characters

Story Ad

  • :06 or :10 video
  • File Type: MP4, MOV or GIF
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 250MB
  • Minimum Width: 500 pixels

 

Investment Option & Audience*Flight & Targeting Options**Available Channels & Media Rates

$10,000

Per Partner
Per 30-days
Per Tactic
Per Audience

Social media signals based on travel-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive 30-day period between July 2022 – June 2023
  • Minimum of two states

Partner to choose one tactic per each
$10,000 investment:
Static Post: $12 CPM
Video Post: $22 CPM
Story Ad: $12 CPM

Required Assets

Assets vary depending on investment and tactical selection(s):

Static Post

  • Minimum Aspect Ratio: 400 x 500
  • File Type: JPG or PNG
  • Image Ratio: 1.91:1 to 4:5
  • Recommended resolution: Upload the highest resolution image available. Images that consist of more than 20% text may experience reduced delivery.
  • Headline: 25 characters
  • Link Description: 30 characters

Video Post

  • :06, :15 or :30 video
  • File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels
  • Headline: 25 characters
  • Link Description: 30 characters

Story Ad

  • :06 or :10 video
  • File Type: MP4, MOV or GIF
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 250MB
  • Minimum Width: 500 pixels

* This is the program minimum – partners may choose to increase their investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).
** Vendor to confirm inventory feasibility upon each partner’s geotargeting selections, ensuring ample delivery scale.