Travel Spike

 

The Travel Spike program is available at a starting investment of $5,000.

With this inaugural program, Visit NC partners have the opportunity to leverage Travel Spike’s media platform consisting of over 270 premium travel publishers and offering a reach of over 207 million travel intenders each month. Travel Spike reaches those travel intenders from the decision to travel to the moment they book.

Travel Spike is proficient across the travel & tourism sphere. Partners can use the platform to promote a variety of interests (golf, arts & culture, culinary, history, etc.). By reaching millions of in-market travelers, Travel Spike is able to guarantee interest – no matter the message. This Contextual Content Ad program supports overall engagement, where partners have the confidence in knowing they’re only paying for the consumer who’s genuinely interested in the message.

Investment Options*Available Channels & Media RatesCost

Display Only

Travel Spike's direct relationship with premium travel sites and publishers offers selected placements. Blending travel contextual and leisure travelers.

Display:

  • Impressions 556,000
  • CPM $9.00

Target Audience:

  • North Carolina Travel Intenders

$5,000

Contextual Content Ad Product + Display

Content and image-based placements delivered in travel-only environments. Includes on-site and newsletter placements.

Travel Spike's direct relationship with premium travel sites and publishers offer selected placements. Blending travel contextual and leisure travelers.

Included added value that is valued at $500.

Contextual Content Ad Product:

  • Impressions 833,333
  • CPM $9.00
     

Added Value:

  • Impressions 55,555
     

Target Audience:

  • North Carolina Travel Intenders
$10,000
Required Assets

Assets vary depending on investment and tactical selection(s):

Static Post

  • Minimum Aspect Ratio: 400 x 500
  • File Type: JPG or PNG
  • Image Ratio: 1.91:1 to 4:5
  • Recommended resolution: Upload the highest resolution image available. Images that consist of more than 20% text may experience reduced delivery.
  • Headline: 25 characters
  • Link Description: 30 characters

Video Post

  • :06, :15 or :30 video
  • File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels
  • Headline: 25 characters
  • Link Description: 30 characters

Story Ad

  • :06 or :10 video
  • File Type: MP4, MOV or GIF
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 250MB
  • Minimum Width: 500 pixels