Special Interest Social-Powered Mobile

  

The Special Interest Social-Powered Mobile program is available to partners at a minimum investment level of $10,000. OutdoorNC Alliance and Certified Retirement Community partners can receive a special discounted rate of $9,500.*

This opportunity leverages an artificially intelligent platform that targets people based on real-time social media signals – what they’re sharing; how they’re feeling; and where they go in the physical world – to serve hyper-relevant and timely advertising across mobile devices beyond the social ecosystem. Through patented text-analysis, image recognition, video processing and a location intelligence engine, this mobile ad platform is capable of understanding and analyzing intent and feelings just like humans. As a result, it can identify consumers based on what they are sharing and engaging with across social media channels, further segment them by their emotions, then strategically deliver targeted display and/or pre-roll video ads across mobile apps and mobile web.

An enhanced grouping of six (6) special interest audience segments has been curated to appeal to varying partner goals and desired target consumers – Travel; Epicurean; Outdoor Adventure; Golf Enthusiasts; Arts & Culture; and Retire. By tapping into this unique social audience data and activating across mobile display and/or mobile video, partners will be able to seamlessly connect social intelligence to digital efforts.

  • Targeted mobile display and/or mobile video exposure powered by real-time social media intelligence
  • Six (6) niche audiences available for activation, including a new Retire option
  • Media curated, executed and managed by Visit NC’s agency media team at Luquire
  • Complete and detailed reporting of key performance indicators
  • Avoid multiple vendor buys and associated campaign minimums

Investment Option & Audience*

Flight & Targeting Options**

Available Channels & Media Rates

Required Assets

$10,000

Per Partner
Per Month
Per Tactic
Per Audience

Vacation Planners

Sample Social Media Signals:

Consumers posting about traveling, looking for places to visit, planning RV or road trips, researching points of interests or attractions, etc.

Social media signals based on travel-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of two states

Partner to choose one tactic per each $10,000 investment:

Display (Mobile)

  • $11 CPM

Pre-Roll Video (Mobile)

  • $18 CPM

Assets vary depending on investment and tactical selection(s):

Display (Mobile)

  • • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video (Mobile)

  • :06, :15 and/or :30 video

$10,000

Per Partner
Per Month
Per Tactic
Per Audience

Epicurean

Sample Social Media Signals:

Consumers sharing recipes, excited to eat out, posting about wineries or breweries, barbecue pics, etc.

Social media signals based on epicurean-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of two states

Partner to choose one tactic per each $10,000 investment:

Display (Mobile)

  • $11 CPM

Pre-Roll Video (Mobile)

  • $18 CPM

Assets vary depending on investment and tactical selection(s):

Display (Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video (Mobile)

  • :06, :15 and/or :30 video

$10,000
$9,500 OutdoorNC Alliance

Per Partner
Per Month
Per Tactic
Per Audience

Outdoor Adventure

Sample Social Media Signals:

Consumers sharing hiking plans, kayaking, enjoying nature, camping, etc.

Social media signals based on outdoor adventure-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of two states

Partner to choose one tactic per each $10,000 or $9,500 investment:

Display (Mobile)

  • $11 CPM

Pre-Roll Video (Mobile)

  • $18 CPM

Assets vary depending on investment and tactical selection(s):

Display (Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video (Mobile)

  • :06, :15 and/or :30 video

$10,000

Per Partner
Per Month
Per Tactic
Per Audience

Golf Enthusiasts

Sample Social Media Signals:

Consumers engaging with golf content, sharing videos, following golf content, looking forward to getting on the course, etc.

Social media signals based on golf-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of two states

Partner to choose one tactic per each $10,000 investment:

Display (Mobile)

  • $11 CPM

Pre-Roll Video (Mobile)

  • $18 CPM

Assets vary depending on investment and tactical selection(s):

Display (Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video (Mobile)

  • :06, :15 and/or :30 video

$10,000

Per Partner
Per Month
Per Tactic
Per Audience

Arts & Culture

Sample Social Media Signals:

Consumers interested in local art and culture, talking about museums or exhibits, sharing advice on museums, researching landmarks, etc.

Social media signals based on arts- and culture-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of two states

Partner to choose one tactic per each $10,000 investment:

Display (Mobile)

  • $11 CPM

Pre-Roll Video (Mobile)

  • $18 CPM

Assets vary depending on investment and tactical selection(s):

Display (Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video (Mobile)

  • :06, :15 and/or :30 video

$10,000
$9,500 Certified Retirement Community

Per Partner
Per Month
Per Tactic
Per Audience

Retire

Sample Social Media Signals:

Consumers posting about retirement relocation, looking for retirement-friendly destinations, etc.

Social media signals based on retirement relocation-related posts, pics, videos, places

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of two states

Partner to choose one tactic per each $10,000 or $9,500 investment:

Display (Mobile)

  • $11 CPM

Pre-Roll Video (Mobile)

  • $18 CPM

Assets vary depending on investment and tactical selection(s):

Display (Mobile)

  • 300 x 250, 320 x 50, 728 x 90

Pre-Roll Video (Mobile)

  • :06, :15 and/or :30 video

* OutdoorNC Alliance and Certified Retirement Community partners must buy into their respective audiences (Outdoor Adventures or Retire) to receive this discount.
**These are flight minimums – partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations). Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample delivery scale.