Special Interest Site Lists Display/Pre-Roll Video

The Special Interest Site Lists Display/Pre-Roll Video program is available to partners at a minimum investment level of $7,500. OutdoorNC Alliance partners can receive a special discounted rate of $7,125.*

Visit NC is bringing this program back this year which allows partners to run targeted display and/or pre-roll video ads across handcrafted sets of marquee special interest sites in an affordable and operationally efficient manner. Slightly different from the 2021 Marketing Credit Program categories, this year we are looking at the following site lists available for partner selection, appealing to varying goals and desired target audiences – Overnight Traveler, Core Bold Travelers, and Bold Outdoor Urban Travelers.

Partners can invest in one or multiple curated site lists that Visit NC’s agency media team has carefully procured and bundled, gaining visibility across highly relevant sites without having to stitch together several direct buys that tend to come with steep campaign minimums. The breadth of selected sites will strategically and cost-effectively position partners to connect with users consuming contextually relevant content.

  • Targeted display and/or pre-roll exposure across several premium endemic properties
  • Three custom-crafted niche site lists available for activation
  • Media curated, executed and managed by Visit NC’s agency media team at Luquire
  • Complete and detailed reporting of key performance indicators
  • Avoid multiple vendor buys and associated campaign minimums; cost savings of 10%-12% compared to standard rates

Investment Option & Audience **

Flight & Targeting Options ***

Available Channels & Media Rates

Required Assets

$7,500

Per Partner
Per Month
Per Tactic
Per Audience

Overnight Traveler

Behaviors:

Backpacking
Camping
Sightseeing
Local Events
Travel Review Readers

Partner to run across a predetermined list of premium travel-endemic sites

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of three states

Display (Cross-Device)

  • $4.13 eCPM

Pre-Roll Video (Cross-Device)

  • $6.94 eCPM

Assets vary depending on investment and tactical selection(s):

Display (Cross-Device)

  • 160 x 600, 300 x 250, 300 x 50, 300 x 600, 320 x 50, 728 x 90

Pre-Roll Video (Cross-Device)

  • :15 and/or :30 video

$7,500

Per Partner
Per Month
Per Tactic
Per Audience

Core Bold Traveler

Behaviors:
Road Trip Planners
Vacation Planners
Vacation Rental
Researchers

Partner to run across a predetermined list of premium travel-endemic sites

 

Each partner to further customize their campaign based on the following selects:

• One consecutive month between July 2022 – June 2023

• Minimum of three states

Display (Cross-Device)

• $4.13 eCPM

 

Pre-Roll Video (Cross-Device)

• $6.94 eCPM

Assets vary depending on investment and tactical selection(s):

 

Display (Cross-Device)

• 160 x 600, 300 x 250, 300 x 50, 300 x 600, 320 x 50, 728 x 90

 

Pre-Roll Video (Cross-Device)

• :15 and/or :30 video

$7,500
$7,125 OutdoorNC Alliance

Per Partner
Per Month
Per Tactic
Per Audience

Bold Outdoor Urban

Behaviors:
Nature & Outdoors
Cycling
Hiking
Family Adventure
Outdoor Adventure

Partner to run across a predetermined list of premium outdoor adventure-endemic sites

Each partner to further customize their campaign based on the following selects:

  • One consecutive month between July 2022 – June 2023
  • Minimum of three states

Display (Cross-Device)

  • $4.13 eCPM

Pre-Roll Video (Cross-Device)

  • $6.94 eCPM

Assets vary depending on investment and tactical selection(s):

Display (Cross-Device)

  • 160 x 600, 300 x 250, 300 x 50, 300 x 600, 320 x 50, 728 x 90

Pre-Roll Video (Cross-Device)

  • :15 and/or :30 video

* OutdoorNC Alliance partners must buy into the Outdoor Adventure audience to receive this discount.
**These are flight minimums – partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).
***Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample delivery scale.