Special Interest Behavioral OTT/CTV
The Special Interest Behavioral OTT/CTV program is available to partners at a minimum investment level of $10,000. OutdoorNC Alliance and Certified Retirement Community partners can receive a special discounted rate of $9,500.*
With increasing fragmentation among TV audiences, OTT (over-the-top) and CTV (connected TV) inventory augments traditional programming viewership – reaching cord-cutters and/or households with multiple subscriptions. This program is focused on getting targeted and cost-efficient views within premium full-episode digital video content (long-form content inventory that’s 22 minutes or longer). Commercials air just like in traditional television – non-skippable and in a clutter-free environment (in either pre-, mid- or post-programming).
The buy will reach desired viewers where they’re consuming premium OTT, connected TV and FEP (full episode player) content. Majority of delivery to be across highly coveted OTT (internet-connected device, like an Apple TV or Roku) and CTV (internet-enabled TV, like a Smart TV). Remaining FEP delivery can be across mobile/tablet/desktop devices – still delivering TV-like content (quality and length), but consumed via device apps and web browsers, and serving as an extension of traditional TV-viewing habits.
Similar to other Special Interest offerings, multiple audience themes have been curated to appeal to varying partners’ goals and needs – Overnight Traveler, Core Bold Traveler or Bold Outdoor. Target audiences will be reached via behavioral attributes specific to each category – what users are browsing, searching, purchasing, etc.
- Awareness-building video viewership that’s highly targeted, cost-efficient and measurable
- Three niche audiences available for activation, including a new Retire option
- Media curated, executed and managed by Visit NC’s agency media team at Luquire
- Complete and detailed reporting of key performance indicators
- Cost savings of 30% compared to standard rates
Investment Option & Audience ** | Flight & Targeting Options *** | Available Channels & Media Rates | Required Assets |
$10,000 Per Partner Overnight Traveler Behaviors: | Audience targeting based on behavioral attributes related to travel intent Each partner to further customize their campaign based on the following selects:
| OTT/CTV
| OTT/CTV
|
$10,000 Per Partner Core Bold Traveler Behaviors: | Audience targeting based on behavioral attributes related to epicurean interests Each partner to further customize their campaign based on the following selects:
| OTT/CTV
| OTT/CTV
|
$10,000 Per Partner Bold Outdoor Urban Behaviors: | Audience targeting based on behavioral attributes related to outdoor adventure interests Each partner to further customize their campaign based on the following selects:
| OTT/CTV
| OTT/CTV
|
* OutdoorNC Alliance and Certified Retirement Community partners must buy into their respective audiences (Outdoor Adventures or Retire) to receive this discount.
**These are flight minimums – partners may choose to increase their monthly investments to make their buy more effective. If multiple months are purchased, the total flight will be paced evenly (vs. hard month-specific budget allocations).
***Vendor to confirm inventory feasibility upon each partner’s targeting selections, ensuring ample delivery scale.