Sojern

 

The Sojern program is available at a starting investment of $1,500. OutdoorNC Alliance partners can receive a special discounted rate starting at $1,425*.

Sojern, a leading digital marketing platform made for travel marketers, built this new co-op offering to solve several critical hurdles for Visit NC partners. This starts with using data to reach the right consumers to inspire and influence them to visit your destination, through the right channels, at the right time. Sojern offers scalable plans and best practices to meet the needs of destination stakeholders of all sizes from rural communities, major metros, mountain, beach and leisure destinations. Also offered to all partners are free insights that prove performance and free display ad creative services for participants who need this resource.

Sojern ingests and analyzes billions of live search and purchase signals from over 1,000 travel websites all over the world. This includes major airlines, OTAs, major hotels, metasearch sites, etc. This 100% real-time travel data is used to identify travelers who are showing intent to travel to North Carolina. Sojern’s co-op program offers economic impact reporting for each participating destination for every individual campaign. Each participating partner will have direct access to the Sojern North Carolina co-op portal to track real-time results.

Sojern has been built on over a decade of expertise analyzing the complete traveler path to purchase – driving travelers from dream to destination. Sojern is also a Brand USA Affinity Partner and a Certified Marketing Partner of Google within the travel space.

Investment OptionsFlight & Targeting Options *Available Channel & Media RatesRequired Assets

$1,500
$1,425 OutdoorNC Alliance

Per partner
Per flight

Includes equal match
from VNC and Sojern for a $4,500 total media value

Each partner can customize campaign based on the following:

  • Desired campaign month(s)
    – 3-month duration
  • Geotargeting: FL, GA, TN, VA, SC, OH, PA, NJ, NY, Washington D.C.

Audience

Qualified travelers actively planning a trip to North Carolina, including:

  • Food & Wine enthusiasts
  • Outdoor Adventurists
  • Those interested in Arts & Culture
  • Sports enthusiasts

Display only – $7.50 CPM w/ VNC + Sojern media match

300 x 250, 728 x 90,
160 x 600, 300 x 600,
300 x 50, 320 x 50

Click-through URL

$3,000
$2,850 OutdoorNC Alliance

Per partner
Per flight

Includes equal match from VNC and Sojern for a $9,000 total media value

Each partner can customize campaign based on the following:

  • Desired campaign month(s)
    – 3 month duration
  • Geotargeting: FL, GA, TN, VA, SC, OH, PA, NJ, NY, Washington D.C.

Audience

Qualified travelers actively planning a trip to North Carolina, including:

  • Food & Wine enthusiasts
  • Outdoor Adventurists
  • Those interested in Arts & Culture
  • Sports enthusiasts

Display only – $7.50 CPM w/ VNC + Sojern media match

300 x 250, 728 x 90,
160 x 600, 300 x 600,
300 x 50, 320 x 50

Click-through URL

$5,000
$4,750 OutdoorNC Alliance

Per partner
Per flight

Includes equal match from VNC and Sojern for a $15,000 total media value

Each partner can customize campaign based on the following:

• Desired campaign month(s)
– 3 month duration

• Geotargeting: FL, GA, TN, VA, SC, OH, PA, NJ, NY, Washington D.C.

Audience

Qualified travelers actively planning a trip to North Carolina, including:

  • Food & Wine enthusiasts
  • Outdoor Adventurists
  • Those interested in Arts & Culture
  • Sports enthusiasts

Display – $7.50
Native – $9.00
Video – $21.00

Select up to 2 options w/ VNC + Sojern media match

300 x 250, 728 x 90,
160 x 600, 300 x 600,
300 x 50, 320 x 50

Native assets
:15 or :30 second video

Click-through URL

$10,000 & up
$9,500 OutdoorNC Alliance & up

Per partner
Per flight

Includes equal match from VNC and Sojern for a $30,000 total media value & up

Each partner can customize campaign based on the following:

• Desired campaign month(s)
– 3 month duration

• Geotargeting: FL, GA, TN, VA, SC, OH, PA, NJ, NY, Washington D.C.

Audience

Qualified travelers actively planning a trip to North Carolina, including:

  • Food & Wine enthusiasts
  • Outdoor Adventurists
  • Those interested in Arts & Culture
  • Sports enthusiasts

Display – $7.50
Native – $9.00
Video – $21.00

Select up to 3 options w/ VNC + Sojern media match

300 x 250, 728 x 90,
160 x 600, 300 x 600,
300 x 50, 320 x 50

Native assets

:15 or :30 second video
Click-through URL

* OutdoorNC Alliance partners must buy into the Outdoor Adventurists audience to receive this discount.