Social Media Spotlight

Social Media Spotlights are available for $2,500 each. Partners are also responsible for lodging, dining and activity expenses and will be invoiced following the Spotlight for these expenses, if incurred.

Inventory: Twelve (12) partner spots (one (1) spotlight per month)

This opportunity offers partners robust presence on Visit NC’s social media channels (465,000+ followers) to leverage our passionate and engaged follower base to specifically feature their destinations.

We’ll work with partners to determine content to feature that will inspire potential visitors to plan their own trip. Then, our team will travel to partner locations to gather spotlight content for social media use and feature the partner’s destination across Visit NC’s social media channels within a month of the trip being completed.

Partners participating in a spotlight will receive the following:

  • Social quality pictures
  • Five social posts across Visit NC social platforms. Platforms may include Facebook, Twitter, Instagram (Feed and/or Stories) or Pinterest.
  • Detailed recap report

Program Requirements: partners can purchase one (1) Social Media Spotlight per year max. Partners may only sign up for one social program per month. A minimum 60-day lead time is required in order to guarantee placement on Visit NC’s social calendar. Partners who do not meet this deadline are subject to delayed promotion based on content and calendar openings.

Material Requirements: partners will be required to submit ideas for the spotlight itinerary. Partners who sign up for this social program must submit materials that meet the goal of inspiring travel and sparking travel consideration to North Carolina.