Visit North Carolina’s RetireNC program works to bring potential retirees to the state by promoting RetireNC.com and the North Carolina Certified Retirement Communities program. The program emphasizes North Carolina’s assets that make it a top retirement destination. Visit North Carolina maintains the Certified Retirement Communities Program and helps those communities reach out to potential retirees and assist them in visiting the state to learn more about retirement opportunities.
Certified Retirement Community Program
In July 2008, the Legislature passed SB 1627, which created the North Carolina Certified Retirement Community program, to be administered by the North Carolina Department of Commerce. In July 2018, revisions were made by the General Assembly to enhance and continue the program in order to reach the program’s goals of promoting North Carolina as a preferred retirement destination and encouraging the mature market to travel to our great state.
Communities interested in becoming a Certified Retirement Community must complete an application and all prerequisite work, which can be found at Partners.VisitNC.com/Retire-1. Below are some of the criteria communities must meet to apply:
- Be an incorporated town, city, municipality or county
- Be within 50 miles of hospital or emergency medical services
- Establish a retiree attraction committee
- Develop or have a marketing and public relations plan
- Develop or have a long-term community plan
- Pay annual $3,000 fee (five (5) year commitment)
- Complete an application and submit by January 31 and July 31 of each calendar year
RetireNC Marketing Programs
In an effort to attract retirees to relocate to our great state, Visit NC’s RetireNC team is proud to offer opportunities for our partners to network with potential new residents during retirement-focused expos. These co-op programs are contracted and billed separately from other Visit North Carolina partner programs.
Attendees at the following expos are looking for information about areas for relocation. However, many have not made their decisions and are looking for tour packages. Partners will have the opportunity to network with these attendees directly and follow up with leads from the expo.
Each expo is open to four (4) Certified Retirement Community partners at no cost. If all spots are not filled by CRCs, they will open up to non-Certified Retirement Community partners for $950 each.
ideal-LIVING Expo – Parsippany, NJ
This expo brings in more than 800 participants interested in learning more about desirable retirement destinations.
ideal-LIVING Expo – Tysons Corner, VA
Of the eight expos ideal-LIVING hosts, this is one of the largest, bringing in more than 1,100 attendees.
ideal-LIVING Expo – Long Island, NY January 2021
ideal-LIVING Expo – Chicago, IL January 2021
ideal-LIVING Expo – Stamford, CT February 2021
ideal-LIVING Print Co-Op Spring 2021 and Summer 2021
Price per issue for Certified Retirement Communities $950 and $1,150 for Non-Certified Retirement Communities.
ideal-LIVING is a quarterly print publication that provides the latest trends in lifestyle, travel and real estate for pre-retirees on the move. In each issue, they cover incredible destinations, healthy living and eco-conscious building. This national publication is offering two print opportunities in Spring 2021 and Summer 2021 to reach potential retirees through their print publication. This program offers inclusion via a directory ad in their Spring and / or Summer 2021 quarterly publications. Circulation for each issue is approximately 100,000.
AARP Print + Advertorial Program
April / May 2021 Issue
The AARP Print + Advertorial Program is available for $2,600 for Certified Retirement Communities and $3,900 for Non-Certified Retirement Communities.
AARP is the only lifestyle publication with three demographically versioned editions that address the evolving life stages of 50+ adults. This contextual relevance, along with mass reach and scalable targeting, delivers success to a diverse group of marketers seeking to make an impact. As this publication segments distribution of their magazines by region, the option offered this year is for their Mid-Atlantic segment (New Jersey, Pennsylvania and New York). Participating partners will be included in a RetireNC co-op with a directory ad as well as included in a dedicated RetireNC advertorial in one AARP issue reaching their 50-59 age range with a total circulation of 603,100.