Visit North Carolina's RetireNC program works to bring potential retirees to the state by promoting and the North Carolina Certified Retirement Communities program. The program emphasizes North Carolina's assets that make it a top retirement destination. Visit North Carolina maintains the Certified Retirement Communities Program and helps those communities reach out to potential retirees and assist them in visiting the state to learn more about retirement opportunities.

Certified Retirement Community Program

In July 2008, the Legislature passed SB 1627, which created the North Carolina Certified Retirement Community program, to be administered by the North Carolina Department of Commerce. In July 2018, revisions were made by the General Assembly to enhance and continue the program in order to reach the program's goals of promoting North Carolina as a preferred retirement destination and encouraging the mature market to travel to our great state.

Communities interested in becoming a Certified Retirement Community must complete an application and all prerequisite work, which can be found at Below are some of the criteria communities must meet to apply:

  • Be an incorporated town, city, municipality or county
  • Be within 50 miles of hospital or emergency medical services
  • Establish a retiree attraction committee
  • Develop or have a marketing and public relations plan
  • Develop or have a long-term community plan
  • Pay annual $3,000 fee (five (5) year commitment)
  • Complete an application and submit by January 31 and July 31 of each calendar year

RetireNC Marketing Programs

In an effort to attract retirees to relocate to our great state, Visit NC's RetireNC team is proud to offer opportunities for our partners to network with potential new residents during retirement-focused expos. These co-op programs are contracted and billed separately from other Visit North Carolina partner programs.

ideal-LIVING Expos

Attendees at the following expos are looking for information about areas for relocation. However, many have not made their decisions and are looking for tour packages. Partners will have the opportunity to network with these attendees directly and follow up with leads from the expo.

Each expo is open to four (4) Certified Retirement Community partners at no cost. If all spots are not filled by CRCs, they will open up to non-Certified Retirement Community partners for $950 each.

ideal-LIVING Expo - Parsippany, NJ
September 2021

This expo brings in more than 800 participants interested in learning more about desirable retirement destinations.

ideal-LIVING Expo - Tysons Corner, VA
September 2021

Of the eight expos ideal-LIVING hosts, this is one of the largest, bringing in more than 1,100 attendees.

ideal-LIVING Expo - Long Island, NY January 2022

ideal-LIVING Expo - Chicago, IL January 2022

ideal-LIVING Online Listing
The year-long (July '21 - June '22) investment is $1,750 for Certified Retirement Communities and $2,250 for Non-Certified Retirement Communities.

This program offers inclusion in a year-long dedicated listing on within the RetireNC section. This opportunity will allow partners to include a destination image, brief description, downstream URL and contact info. All leads from the program will be shared with participating partners.


André Nabors
Manager, Partner Relations
(919) 447-7771