NC Certified Retirement Community Program

Through its Certified Retirement Program, Retire NC works to promote North Carolina as a retirement destination to retirees and potential retirees both in and outside of the state, and to encourage tourism to visit those who have retired in the state and evaluate the state as a desirable retirement location. Current communities in the North Carolina Certified Retirement Community Program include Asheboro, Eden, Edenton, Jamestown/High Point, Laurinburg, Lenoir, Lumberton, Marion, Mt. Airy, New Bern, Pittsboro, Reidsville, Roanoke Rapids, Sanford, Tarboro, Washington and Winterville.

Click here for the Certified Retirement Community Application.

In an effort to attract retirees to relocate to our great state, Visit NC’s RetireNC team is proud to offer opportunities for our partners to network with potential new residents during retirement-focused expos. These co-op programs are contracted and billed separately from other Visit North Carolina partner programs.

Attendees at the following expos are looking for information about areas for relocation. However, many have not made their decisions and are looking for tour packages. Partners will have the opportunity to network with these attendees directly and follow up with leads from the expo.

Each expo is open to four (4) Certified Retirement Community partners at no cost. If all spots are not filled by CRCs, they will open up to non-Certified Retirement Community partners for $1,100 each.

ideal-LIVING Expo – Parsippany, NJ
Date: September 21-22, 2019

This expo brings in more than 800 participants interested in learning more about desirable retirement destinations.

ideal-LIVING Expo – Tysons Corner, VA
Date: September 28-29, 2019

Of the eight expos ideal-LIVING hosts, this is one of the largest, bringing in more than 1,100 attendees.

ideal-LIVING Expo – Long Island, NY
Date: January 11-12, 2020

ideal-LIVING Expo – Greenwich, CT
Date: February 15-16, 2020

ideal-LIVING Expo – Greater D.C. Area
Date: March 7-8, 2020

ideal-LIVING Print + Online Package
The year-long (July '19-June '20) investment is $2,500 for Certified Retirement Communities and $4,500 for Non-Certified Retirement Communities.

Open to twelve (12) partners

For the first time this year, partners will have the opportunity to buy into a year-long package with ideal-LIVING to reach potential retirees through their print and online channels.

As part of the one-year commitment, partners will receive:

  • A directory ad in each of the following ideal-LIVING issues: Summer2019, Fall 2019, Winter 2020 and Spring 2020
  • A dedicated listing on within the RetireNC section, which would allow you to include a destination image, brief description, downstream URL and contact info. This is a new opportunity only available by purchasing the year-long package.

Partners can also buy into the ideal-LIVING print co-ops at an a la carte rate of $750 for Certified Retirement Communities and $1,250 for Non-Certified Retirement Communities per issue as space allows.

André Nabors
Manager, Partner Relations
(919) 447-7771