Research

The opportunity listed below has been designated as a cooperative effort between Visit North Carolina and its industry partners.

VisaVue® Travel

Date: Ongoing
Partners: CVBs with need for data on international visitors to their destinations.
Goal: To gather broader and more statistically accurate data regarding international visitors’ travel activity in North Carolina.

Contact:
Marlise Taylor
Research Analyst
marlise.taylor@visitnc.com
(919) 447-7748

Arrivalist Analytics

The exclusive Visit North Carolina partner rate is $9,680, which allows you to measure arrivals from owned and paid media up to 10,000,000 impressions per year. This is more than 70% savings on standard rates. One-year partnerships with Arrivalist are available only for the fiscal year of July 1, 2019 – June 30, 2020.

Visit North Carolina is excited to bring the proprietary measurement and analytics technology of Arrivalist back to our partners for the fifth year in a row. Arrivalist tracks and measures a sample of actual arrivals to your destination based on factors including visits to your website, exposure to your display advertising and other forms of paid media. Arrivalist will work with you to place tracking pixels on your desired website pages and any additional advertising mediums. When a potential visitor interacts with your site and digital advertising and then travels to your destination, you’ll be able to track the arrival as a conversion and optimize your digital efforts accordingly.

Participating partners are encouraged to have an active media plan underway while working with Arrivalist.

Partners will receive access to multiple reports throughout the duration of the one-year co-op, including:

  • Media Efficiency Report (Arrivals per 1,000 Impressions) • Origin Markets Report (Arrivals by Region)
  • Arrivals by State with Top Origin DMAs
  • Arrivals by Exposure Frequency
  • Days-to-Arrival Report

Contact:
Michelle Murdoch
mmurdoch@thinklga.com
(704) 552-6565

Hailey Weddington
hweddington@thinklga.com
(704) 552-6565

Key Data / Vacation Rental Data

Key Data’s Dashboard is available to partners through Visit NC’s co-op program at an annual rate ranging from $8,500 – $55,500 depending on the size of your DMO’s annual budget. During the inaugural year for this new offering, Key Data is offering a 25% discount on the annual subscription fee for Visit NC partners.

Visit NC is partnering with Key Data, one of the industry’s rapidly emerging leaders for vacation rental data in your market and surrounding markets. They’ve created the industry’s first direct-source access to vacation rental data in an interactive, real-time DMO dashboard. Through direct integrations with vacation rental companies’ reservation systems, Key Data provides DMO partners with a robust online platform that makes visualizing your destination’s data easier.

How does their DMO Dashboard accomplish this? They’ve partnered with the vacation rental companies in your market to electronically collect all of their reservation data in real time. Since their dashboard is integrated directly with their software platforms, it delivers their DMO partners with reservation data seamlessly and instantly. Coming straight from the source, you know the data is accurate.

The Key Data DMO Dashboard will help you answer questions like:

How is 2019 pacing for spring in early bookings?
Are we on track to exceed last summer’s overall occupancy and ADR?
Which of my towns are performing the best, and which need some attention? Where are our fastest growing feeder markets for peak season?
How are we looking compared to adjacent destinations?

Key Data’s DMO Dashboard answers these questions with up-to-date, real data that presents your destination’s metrics visually with easy-to-grasp dashboard views of more than 30 KPIs, including ADR, Nights Sold and Nights Available.

If you have questions or would like to participate in the Key Data program, please reach out to Jason Sprenkle, jason@keydatadashboard.com.