Outside Dedicated E-newsletter Program
The Outside Dedicated E-newsletter Program is available at a starting investment level of $3,000 per deployment. OutdoorNC Alliance partners can receive a special discounted rate of $2,250.
Visit NC is excited to leverage Outside’s first-party email data list to tap into a highly engaged Outdoor Enthusiast audience. Through this program, partners can send their personal message (100% SOV) straight to the inbox of 50K+ opt-in subscribers. With geotargeting capabilities, partners have the flexibility to build out a scalable send list within specified core markets relevant to their target audience.
Outside is a reliable source for many who enjoy being outdoors and consuming outdoor-related travel ideas, tips and news. Partners can use this program to spotlight their local outdoor destinations and attractions.
- Customizable geotargeting
- 100% SOV
- Vendor-provided creative service for HTML build
- Detailed reporting with sends, opens, open rate, clicks and CTR to follow deployment
- 33% rate savings and avoids $5K minimum

Investment Options* | Flight & Targeting Options** | Available Channels & Media Rates | Required Assets |
$3,000, $2,375 OutdoorNC Alliance Per Partner | Each partner to customize their campaign based on the following selects:
Deployment Date Options:
| E-news
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*This is the program minimum – partners may choose to increase their investments to make their buy more effective. **Vendor to confirm inventory feasibility upon each partner’s geotargeting selections, ensuring ample delivery scale.