With 322 miles of ocean shoreline, vast mountain landscapes, hundreds of waterfalls, 41 State Parks and 14 National Park Service units, North Carolina has endless opportunities for recreation and adventure.

Recently Visit NC, along with the NC Outdoor Recreation Industry Association and Leave No Trace Center for Outdoor Ethics, partnered to create an initiative to ensure our treasured outdoor resources continue to thrive for the 51 million people who visit these spaces annually. We know that our outdoor spaces bring visitors from around the world, but also 63% of residents that recreate outdoors, do so within 10 miles of where they live. It’s important to all forms of economic development.

Interested partners can take the pledge and become a member of the Partner Alliance. With membership, comes assets to help your business or community spread the word to visitors and residents.

If you would like to learn more about OutdoorNC or want to take the pledge and become a member of the Partner Alliance, please reach out to Heidi Walters, heidi.walters@visitnc.com.

OutdoorNC Partnership Alliance









Outdoor NC logo for communications and educational efforts

Usage rights for the 7 NC Leave No Trace Principles to Form a Lasting Connection With Nature and supporting text

Outdoor NC website listing with business / organization name and website link

10% discount on educational materials and merchandise from the Leave No Trace store

Access to the Outdoor NC toolkit

Organization logo on OutdoorNC.com


Discounts on Outdoor NC co-op marketing opportunities through Visit NC's co-op Program


Training workshop for your destination from the Leave No Trace Center team


Partner highlight across various platforms


One Outdoor NC-related post per quarter on one of Visit NC's social channels that incorporates partner messaging


Outdoor NC itinerary for your area


One Instagram Story Feature that spotlights the partner and ties back to Outdoor NC / outdoor adventure travel in North Carolina; each story will contain four slides and be live on Visit NC's Instagram for 24 hours


Logo recognition at Visit NC 365 and Outdoor Economy conferences


Use the Leave No Trace Center's copyright language including the Seven Principles and associated messaging tailored to over 15 different activities and 10 environments


Review of materials using the Leave No Trace Center's copyright language and intellectual property


À la carte opportunities to be discussed and defined individually