Official North Carolina Travel Guide

The Official North Carolina Travel Guide is the primary consumer fulfillment publication for the state in its international and national marketing efforts and is a trusted source for selecting where to go, where to stay and what to do while visiting North Carolina.

As a partner in the guide, your message will be seen by consumers who have expressed interest in visiting North Carolina.

  • Official fulfillment piece for Visit NC’s marketing campaign, VisitNC.com requests and 1-800-VisitNC call center
  • Distributed at North Carolina’s Welcome Centers who see more than 7 million visitors a year
  • Bonus 60,000 print copies polybagged to Meredith's magazine subscribers in titles such as Better Homes & Gardens and Real Simple in North Carolina’s top markets
  • Lives digitally on VisitNC.com with live links so consumers can be inspired and access information on the state 24/7

Travel Guides Inspire Travel

  • Consumer feedback found that 95% of respondents who had read the guide said it inspired them to either take or plan a trip to North Carolina
  • 68% of respondents read the issue from start to finish
  • When asked about the impact the guide had on their travel planning, they said:
    –  Inspired me to learn more about North Carolina for a future trip (52%)
    – North Carolina is a more attractive destination to me because of the guide (45%)
    – I am more motivated to travel to North Carolina because of the guide (44%)

As an advertiser, your brand will be intrinsically part of a strategic promotional campaign across Meredith properties, in-magazine promotions and more.

Opportunities and Rates

Ad Unit Size

Net Rate

Early Bird Discount*

Two-Page Spread

$52,744

$50,232

Full Page

$28,403

$27,050

2/3 Page

$23,153

$22,050

1/2 Page

$16,695

$15,900

1/3 Page

$10,206

$9,696

1/6 Page

$5,623

$5,342

Bold Listing†

$525

$500

Logo + Bold Listing†

$961

$915

 

Places to Live** | Places to Stay*** | Places to Explore

Net Rate

Early Bird Discount

Single Listing – 2.125" x 2.375"

$1,575

$1,500

Double Listing – 2.125" x 4.875"

$3,150

$3,000

 

Premium Positions

Net Rate

Early Bird Discount

Opening Two-Page Spread

$64,454

$61,385

Inside Front Cover

$38,010

$36,200

Page One

$35,123

$33,450

Facing Table of Contents

$33,748

$32,141

Back Cover Map Gatefold

$43,620

$41,439

*Early Bird Discount Deadline: July 29, 2022 Ad and Materials Deadlines: September 30, 2022
Ad and Materials Deadlines: September 30, 2022

† Only available for Local Information Services
** Open to CRC Communities and their developments
*** Only open to vacation rentals and B&Bs

Digital Edition
Video Engagement with Consumers
Added Value for all Display Partners*

Capture the attention of readers with dynamic use of video. Your supplied video will be embedded into the digital edition of the 2023 North Carolina Travel Guide and showcase the unique and exciting experiences that await visitors in your destination. Partners must supply a YouTube link to existing video creative.

*Excludes Places to Stay, Explore, or Live

If you have any questions or would like to advertise in the North Carolina Travel Guide, please reach out to Stacey Rosseter, stacey.rosseter@dotdashmdp.com, 678.571.7445.