NorthStar Meetings Group

Visit NC is partnering with Northstar Meetings Group for an innovative, custom co-op marketing program for 2022.

Through the program, Northstar Meetings Group will educate and engage buyers/planners about everything that North Carolina has to offer, to support successful meetings, incentive programs and sporting events.

Northstar Meetings Group currently serves more than 500,000 active meeting, incentive and sports planners, across an integrated suite of data, digital, events and print products. Through this program, North Carolina partners can leverage the power of this first-party data to a known audience of national meeting planners with a strong propensity to book within this market.

Visit NC also will pay 50% of each North Carolina partner’s investment into the marketing co-op program.

Marketing Packages

 

Package A

Timing

Impressions

Regional Targeted Emails (2-15K per spend)

2 months

60,000

First-party Data Social Access (FB/IG)

3 months

150,000

First-party Data Retargeting (General)

2 months

150,000

Partner Spotlight (1)

1 month

80,000

NMG Run of Network

3 months

42,000

Meeting Deals, FAMS, Roadshows Email and Online Placement

3 months

90,000

TOTAL

572,000+

Package Cost: $25,000
Visit NC Partner Investment: $12,500/Visit NC Investment: $12,500

 

Package B

Timing

Impressions

Regional Targeted Emails (2-15k per spend)

2 months

60,000

First-party Party Data Retargeting (General)

2 months

80,000

Partner Spotlight (1)

1 month

150,000

NMG Run of Network

3 months

42,000

Meeting Deals, FAMS, Roadshows Email and Online Placement

2 months

60,000

TOTAL

322,000+

Package Cost: $15,000
Visit NC Partner Investment: $7,500/Visit NC Investment: $7,500

 

Package C

Timing

Impressions

Regional Targeted Emails (2-15k per spend)

2 months

60,000

First-party Data Retargeting (General)

2 months

80,000

NMG Run of Network

1 month

28,000

Meeting Deals, FAMS, Roadshows Email and Online Placement

1 month

30,000

TOTAL

198,000+

Package Cost: $8,500
Visit NC Partner Investment: $4,250/Visit NC Investment: $4,250

 

Sports Package

Timing

Impressions

Partner Spotlight (1)

1 month

50,000

Targeted Email to 15K Sports Planners (2)

2 months

30,000

SportsTravel Newsletter

3 months

120,000

Run of Site SportsTravelMagazine.com

6 months

42,000

TOTAL

272,000+

Package Cost: $8,500
Visit NC Partner Investment: $4,250/Visit NC Investment: $4,250

Added package value from Northstar Meetings Group includes:
Package A: $12,500 | Package B: $7,500 | Package C: $4,250 | Sports Package: $7,500

If you have any questions or would like to participate in Northstar Meetings Group, please reach out to Alison Best,  abest@ntmllc.com. There is a deadline of April 30, 2022 to sign up for the programs.