Visit NC announces custom North Carolina lodging site for evacuees Earlier today, Expedia Group launched a crisis specific web-page for North Carolina to highlight available lodging within and across the state: Expedia.com/NorthCarolina. Expedia.com has more than 43 million unique U.S. visitors to their site each month and covers the largest percentage of statewide lodging inventory, more than any other OTA. Through this partnership, Visit NC will rely on Expedia.com as the primary lodging resource during crisis events. In the past, Visit NC relied on partners making manual calls to hotels and then transcribing that information into a collective spread sheet in order to share statewide up-to-date lodging availability. This new partnership with Expedia Group allows Visit NC's partners to focus their crisis efforts on their own communities and eliminates a cumbersome and time-consuming process that yielded a very small representation of available North Carolina hotel inventory. This dedicated landing page partnership with Expedia Group instantly triples the number of available lodging listings Visit NC can share with state resource groups and visitors alike. Visit NC has been working through its media relationship with Expedia Group Media Solutions to move toward a North Carolina landing page for lodging needs during crisis events. With the impending impact of Hurricane Dorian, Expedia Group Media Solutions has been working non-stop since last Friday to make this a reality. The North Carolina specific landing page includes the following: - A dedicated landing page that outlines hotel/room availability with a custom message, links to resources such as the VisitNC.com website, 1-800 VISIT NC call center and even the ReadyNC app.
- The ability to address any pending disasters in the future with custom information.
- Current hotels using the Expedia system can access the EPC (Expedia Partners Central) platform/tool to update their availability, which then displays on the custom landing page
- For hotels not currently participating in the Expedia system, they can sign up free of charge
For anyone wishing to explore media opportunities with Expedia Group Media Solutions, you can find out more at Advertising.Expedia.com and by contacting Jessica Cleary. | 
